Senior Manager, Product Marketing

🕒 Outubro 3

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $135.000 - $140.909 / ano

⏰ Tempo Integral

🟠 Sênior

🎁 Marketing de Produto

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AutoVitals

SiteLinkedInTodas as Vagas

51 - 200 funcionários

💼 Consultoria

📣 Marketing

📦 Logística

💰 Private Equity Round em 2019-10

Consulting • Marketing • Logistics

A AutoVitals é um fornecedor completo de soluções digitais para a indústria de oficinas de reparo automotivo. Eles oferecem uma gama de serviços, incluindo Inspeções de Veículos Digitais (IVD), automação de fluxo de trabalho, gestão de retenção de clientes e marketing digital. Suas soluções visam impulsionar o crescimento lucrativo para oficinas de reparo automotivo independentes, aumentando os valores médios de pedidos de reparo e melhorando a gestão do fluxo de trabalho. Com foco na inovação, a AutoVitals oferece amplas capacidades de integração e ajuda as oficinas automotivas a fazer a transição para operações digitais através de orientação de especialistas da indústria e uma comunidade colaborativa de usuários.

Descrição

• Own positioning, messaging, and value proposition for every product in the AutoVitals suite • Define customer segmentation by revenue band, location count, and buyer role, and maintain segment pain points • Partner with Product to translate the roadmap into market-facing language • Partner with Brand on product naming and identity • Own go-to-market plans for product launches, including audience, messaging, sequencing, channels, internal readiness, and success measures • Own launch communications for clients, prospects, and internal teams, including FAQs • Drive adoption of features already in market • Own competitive intelligence, including competitors, battlecards, win/loss themes, and positioning • Bring competitive insights into pricing, packaging, and roadmap discussions • Build sales enablement materials including decks, one-pagers, talk tracks, objection handling, and FAQs • Own customer proof points and reference stories • Coordinate segmented campaign messaging with demand generation and content • Measure work against sales adoption and pipeline and improve based on results • Build product marketing standards, processes, playbooks, and operating cadence • Hire, onboard, and develop product marketers as the team grows

🎯 Requisitos

• 6+ years in product marketing at a B2B SaaS or technology company • Experience conducting market discovery through customer, prospect, and win and loss interviews, then translating those insights into validated market problems, buyer personas, positioning, and go-to-market decisions • Experience managing or developing product marketers and building the process, standards, and playbooks a function runs on • Track record owning product launches end to end, from positioning through sales readiness and results • Strong writer and clear communicator who can take a technical product and say plainly what it does and who it is for • Experience building competitive intelligence from scratch, including research, battlecards, and win and loss analysis • Experience segmenting a market and building differentiated messaging by segment and by buyer role • Comfortable working directly with sales reps, sitting in on calls, and building what they will actually use • Data-literate, able to connect messaging and launch work to pipeline and bookings • Comfortable building from scratch in a fast-moving environment where not everything is defined yet • Pragmatic Marketing or Product Marketing Alliance certification (bonus) • Experience taking a multi-product platform to market (bonus) • Experience marketing to small and medium-sized businesses, particularly in automotive, home services, or a similar vertical (bonus) • Familiarity with Salesforce and HubSpot (bonus) • Background or knowledge of the automotive repair industry (bonus)

🏖️ Benefícios

• Medical/Dental/Vision • Flexible Spending Account • 401K Match • Flexible PTO • 10% target bonus