VP, Engagement Strategy

Vaga não está no LinkedIn

🕒 Junho 3

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $170.000 - $205.000 / ano

⏰ Tempo Integral

🔴 Especialista

👔 Vice-presidente

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Avalere

SiteLinkedInTodas as Vagas

201 - 500 funcionários

⚕️ Seguro de Saúde

☁️ SaaS

Healthcare Insurance • Consulting • SaaS

Avalere é uma empresa de consultoria em saúde fundada em 2000, em parceria com empresas líderes de ciências da vida, planos de saúde, prestadores de serviços e investidores. Oferece análises objetivas, insights equilibrados e soluções inovadoras, baseadas em dados, para desafios complexos na área da saúde. Avalere se especializa em serviços como acesso ao mercado, HEOR, pesquisa centrada no paciente, ciência da implementação, avaliação e diligência prévia. Atua como parte da Avalere Health, dedicando esforços para ajudar clientes nos setores de ciências da vida, planos de saúde, prestadores de serviços e private equity a antecipar e se adaptar às tendências do setor. A empresa oferece insights sobre políticas de saúde federais e estaduais e ajuda os clientes a se adaptarem às mudanças no ambiente legislativo e regulatório.

Descrição

• Lead end-to-end engagement strategy across key accounts, owning direction, quality of output, and overall impact • Translate brand strategy into omnichannel engagement plans, activation strategies, experience maps, content matrices, and channel-specific content guidance • Lead engagement planning, activation, and measurement across patient journeys, ensuring strategies are grounded in audience needs, behaviors, and decision-making pathways • Develop brand ecosystem and experience strategies that define how touchpoints, content, and channels work together across the full engagement journey • Partner cross-functionally with Brand Strategy, Creative, Medical/Scientific, Media, Account, Analytics, and other teams to integrate strategy and bring engagement plans to life • Apply platform, channel, and performance insights to optimize activations against defined success metrics • Identify growth opportunities and innovative engagement approaches that improve audience connection, brand affinity, and business impact • Manage, mentor, and develop senior and junior strategists, providing clear direction and feedback

🎯 Requisitos

• 8+ years of experience in engagement strategy, digital strategy, omnichannel strategy, experience planning, or related strategy roles, preferably within healthcare, pharma, life sciences, or a highly regulated industry • Proven ability to independently lead engagement strategy across complex accounts, including setting direction, guiding clients, and owning deliverables from start to finish • Experience developing engagement strategies, omnichannel plans, brand ecosystems, experience maps, activation briefs, content matrices, and channel-specific content strategy • Experience applying audience and behavioral insights, including segmentation, personas, channel behaviors, engagement patterns, platform insights, and decision-making pathways • Skilled at translating strategic inputs into actionable engagement plans that connect messaging, content, tactics, and channels across the patient experience • Collaborative cross-functional leader with the ability to partner effectively across disciplines and guide teams toward aligned outcomes • Comfortable operating with autonomy, managing ambiguity, leading client discussions, and maintaining accountability for engagement quality, performance, and client impact

🏖️ Benefícios

• You will receive a 401K plan with an employer match contribution up to 4% (immediately vested) • Life insurance • Disability coverage • Medical, dental, and vision plans • Flexible working arrangements including hybrid and remote work • Option to work from anywhere across the globe two weeks each year • 20 vacation days plus one personal well-being day • Recognise 9 public holidays • Gifted end-of-year holidays • Early Summer Friday finish in June, July, and August • Free counselling through our employee assistance program • Personalized health support • Enhanced maternity, paternity, family leave, and fertility policies • Continuous opportunities for professional development with on-demand training • Support for global mobility opportunities