Senior Manager, Customer Marketing

🕒 Junho 4

🌽 Illinois – Remoto

🌽 Illinois – Remote

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

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Axiom

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2000

☁️ SaaS

🤝 B2B

Legal • SaaS • B2B

A Axiom é onde as equipes jurídicas vão para encontrar o talento certo para tudo, desde tarefas rotineiras internas até trabalhos complexos de consultoria externa. Muitos departamentos jurídicos estão presos tendo que escolher entre pagar os altos honorários de seus escritórios de advocacia, contratar funcionários em tempo integral de que não precisam ou recorrer a uma agência de baixo custo que não consegue atender seus padrões de qualidade. Ao mesmo tempo, advogados de ponta querem trabalhar em questões jurídicas desafiadoras, mas desejam ter mais controle sobre como, quando e onde praticam. Ambos são compromissos forçados que ninguém deveria ter que fazer. A Axiom compartilha e atende aos padrões mais elevados de seus clientes e advogados, com nossa abordagem "trabalhe de forma mais inteligente, adapte-se mais rápido, vá mais longe" – conectando empresas em crescimento do mercado intermediário e da Fortune 500 com o maior banco de talentos jurídicos especializados e experientes do mundo. Com um net promoter score de 58, 99% dos clientes nos recomendam, e quatro em cinco avaliam nossos advogados como iguais ou melhores do que advogados de um escritório de advocacia. Axiom. Padrões mais elevados são bem-vindos.

Descrição

• Own the planning, and execution of the company’s webinar and CLE program from concept through post-event follow-up • Partner with business leaders and subject matter experts to identify timely, relevant webinar and CLE topics aligned to client interests and business priorities • Collaborate with presenters to shape, refine, and organize presentation materials for clarity, quality, and audience engagement • Manage all event logistics including timelines, registrations, speaker coordination, rehearsal scheduling, attendee communications, polling/Q&A setup, and day-of production oversight • Lead post-event marketing activities including on-demand promotion, nurture workflows, reporting, and content repurposing • Monitor webinar and CLE program performance, with a strong focus on MQL generation, pipeline contribution, engagement metrics, and continuous optimization • Ensure continuing education accreditation requirements and documentation processes are executed accurately and on time • Serve as strategic marketing partner to key customer-facing initiatives, including the Client Advisory Board, executive roundtables, client programs, targeted account-based campaigns, direct mail/gifting initiatives, and other relationship-building efforts designed to strengthen customer engagement and support business growth • Support customer-facing marketing initiatives designed to strengthen client engagement, retention, and relationship growth • Partner cross-functionally with business development, sales, digital marketing, and subject matter experts to align customer programs with broader business objectives • Collaborate with digital and operations teams to ensure webinar, CLE, and customer marketing campaigns are effectively integrated into marketing automation and CRM systems • Maintain high standards for quality assurance, accuracy, and brand consistency across all program materials and communications.

🎯 Requisitos

• 7+ years of experience in marketing programs, field marketing, demand generation, webinar marketing, or related roles • Demonstrated experience managing webinar and/or CLE programs from strategy through execution and reporting • Experience working closely with subject matter experts to develop and refine presentation content • Familiarity with webinar platforms such as ON24, Cvent, Zoom Webinar, GoTo Webinar, Webex, or similar tools • Experience with marketing automation and CRM platforms such as HubSpot and Salesforce • Experience working within website CMS platforms and project management systems (Monday.com, Wrike, Asana) • Strong project management skills with the ability to manage multiple complex initiatives simultaneously while meeting deadlines • Exceptional organizational skills and attention to detail • Strong written and verbal communication skills • Proven ability to build collaborative relationships across internal teams and external stakeholders • Results-oriented mindset with strong ownership, accountability, and customer focus • Professional services, legal, consulting, or B2B services industry experience strongly preferred.

🏖️ Benefícios

• Accommodation for Individuals with Disabilities: Upon request and consistent with applicable laws, Axiom will attempt to provide reasonable accommodations for individuals with disabilities who require an accommodation to participate in the application process.