Marketing Manager

Vaga não está no LinkedIn

🕒 Junho 6

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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B12

SiteLinkedInTodas as Vagas

51 - 200 funcionários

☁️ SaaS

🤖 Inteligência Artificial

🛍️ Comércio Eletrônico

💰 $15.700.000 Venture Round em 2021-10

SaaS • Artificial Intelligence • eCommerce

A B12 é uma empresa que oferece serviços impulsionados por IA para ajudar empresas a criar e gerenciar sua presença online com facilidade. Seu principal produto é um construtor de sites com IA que gera rapidamente sites completos, incluindo ferramentas essenciais como faturamento, agendamento, eSignatures (assinaturas eletrônicas) e email marketing. A B12 busca simplificar a criação de sites e as operações do negócio com conteúdo gerado por IA, ferramentas de colaboração e recursos integrados de gestão de clientes. A plataforma atende diversos setores, oferecendo uma interface fácil de usar e suporte profissional para impulsionar o crescimento e a eficiência do negócio.

Descrição

• Identify, onboard, evaluate, and optimize new marketing channels to drive significant lead volume within target customer acquisition costs. • Build and scale marketing channels from zero to meaningful reach, especially outside of paid channels. • Use AI tools heavily to improve marketing workflows, accelerate experimentation, generate creative concepts, and scale campaign execution. • Develop strong written content for ads, emails, landing pages, campaigns, and other marketing materials. • Build a library of creative concepts to communicate value to different buyer personas. • Improve middle-of-funnel conversion rates through messaging and tactics that optimize customer engagement and retention. • Collaborate with other departments to enhance creative quality and performance in digital marketing campaigns.

🎯 Requisitos

• You have strong startup experience and are comfortable working in a fast-moving, resourceful environment. • You are a heavy user of AI tools and know how to apply them to grow, automate, and scale marketing efforts. • You have experience scaling a marketing channel from zero to significant reach, ideally beyond paid acquisition. • You love brainstorming new concepts, ad creatives, campaign ideas, and messaging. • You have experience acquiring small businesses and prosumer customers. • You understand how to assess campaign impact and estimate the effort needed to generate results. • You can manage multiple projects simultaneously and identify the fastest path to value. • You bring a full stack of marketing skills, from ideation to execution and analysis. • You have experience managing paid digital marketing campaigns. • You have excellent command of the English language and are a strong writer. • You’re able to create compelling content for ads, emails, landing pages, and campaigns. • You have a creative mindset and an eye for design, brand, and visual communication, and have used that ability to author copy, images, and videos with AI assistance. • You have at least 3 years of marketing experience, including at least 1 year in a senior role.

🏖️ Benefícios

• B12 is a safe and inclusive workplace, welcoming applicants from diverse backgrounds. We particularly encourage applications from women, people of color, underrepresented minorities, and members of the LGBTQIA community. • Please submit your resume and LinkedIn profile. Feel free to include a brief note introducing yourself and why you’re interested in joining B12.