Account Based Marketing Manager

Vaga não está no LinkedIn

🕒 Junho 3

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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Coupa Software

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2006

💼 Consultoria

📦 Logística

🏥 Saúde

Consulting • Logistics • Healthcare

A Coupa Software é uma fornecedora líder de soluções de gestão de gastos corporativos (Business Spend Management — BSM). Sua plataforma foca em otimizar e transformar os gastos diretos e indiretos em Procurement (Compras), Finanças, Cadeia de Suprimentos e TI. A Coupa utiliza inteligência artificial (IA) e insights de dados em larga escala para impulsionar eficiências de custos, gerenciar relacionamentos com fornecedores e mitigar riscos. Com produtos que abrangem áreas como faturamento, pagamentos, gestão de despesas e colaboração na cadeia de suprimentos, a Coupa atende a uma ampla gama de setores, incluindo automotivo, saúde, varejo e outros. Sua comunidade e seu ecossistema de parceiros abrangentes permitem que as organizações descubram economias ocultas e melhorem a conformidade (compliance), promovendo crescimento e resiliência em um cenário econômico em constante mudança.

Descrição

• Execute and optimize tiered ABM campaigns (1:1, 1:few, 1:many) across North America, utilizing a mix of personalized tactics and scalable marketing automation. • Monitor and analyze 6sense intent and engagement data to identify active buying signals, prioritize target accounts, and coordinate timely follow-up with the Sales team. • Build and deploy targeted account journeys, tailoring messaging, content, and marketing channels to effectively engage key personas and buying committees. • Build, launch, and manage personalized campaigns using platforms like Folloze, Marketo, and Salesforce to address specific account needs across different funnel stages. • Partner cross-functionally and work hands-on with Account Executives and Account Development Representatives (ADRs) to ensure seamless ABM execution and sales alignment. • Track, analyze, and report on ABM campaign performance, continuously optimizing tactics and sharing insights to improve conversion rates and pipeline generation.

🎯 Requisitos

• 3-5+ years of B2B marketing experience, with a strong focus on ABM execution, demand generation, and performance measurement. • Hands-on experience building and executing multi-tiered ABM programs (1:1, 1:few, 1:many) that directly contribute to pipeline and revenue growth. • Proficiency in utilizing marketing and sales technology platforms, particularly 6sense, Folloze, Marketo, Salesforce, and other campaign orchestration tools. • Solid understanding of the enterprise B2B buying journey and how to deploy tactics that engage various personas within a complex buying group. • Data-driven mindset with the ability to analyze campaign metrics, extract actionable insights, and build clear, accurate performance reports. • Strong collaborative skills with a proven track record of working closely with sales teams; excellent project management and communication skills with a proactive, growth-focused attitude.

🏖️ Benefícios

• Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend. • Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence. • Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.