Director of Creative Performance

🕒 Outubro 29

🗽 New York – Remoto

🗽 New York – Remote

💵 $170.000 - $190.000 / ano

⏰ Tempo Integral

🔴 Especialista

👔 Diretor

👻 Score fantasma 20%

O que significa: a chance de ninguém estar realmente contratando para esta vaga.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Por que essa pontuação:

• Aberta há 14 dias.
• As vagas desta empresa costumam ser preenchidas em 22 dias.
• 10 vagas abertas para uma equipe de 17 pessoas.

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Bask and Lather Co

SiteLinkedInTodas as Vagas

11 - 50 funcionários

Fundada em 2020

🏥 Saúde

🍽️ Alimentos e Bebidas

💼 Consultoria

Healthcare • Food & Beverage • Consulting

A Bask and Lather Co é uma marca de cuidados capilares direcionada ao consumidor, especializada em tratamentos naturais e orgânicos para o couro cabeludo e cabelo, projetados para promover o crescimento capilar, fortalecer os fios e tratar problemas como alopecia, afinamento e perda de borda. A empresa, baseada no Shopify, vende uma gama de produtos incluindo estimuladores de couro cabeludo, elixires capilares, cuidados com a barba, controle de bordas, kits e pacotes para diferentes tipos de cabelo (incluindo 4C e cabelo cacheado), e oferece recursos educacionais como um quiz de tipo de cabelo e resultados de antes e depois. A marca enfatiza ingredientes orgânicos, storytelling de origem do fundador, e distribuição via eCommerce com ofertas de pacotes, assinaturas e opções de pagamento parcelado.

Descrição

• Lead the paid acquisition creative function • Turn customer insights and performance data into compelling ads • Build and maintain a disciplined creative testing and learning process • Develop a reliable pipeline of creative to sustain profitable spend • Own creative strategy, briefs, production coordination, quality assurance, and creative performance analysis • Build prioritized creative roadmaps for Meta, TikTok, YouTube, and other acquisition channels • Define audiences, objections, product benefits, hooks, formats, and test hypotheses • Translate strategy into briefs, scripts, demonstrations, and channel-specific assets • Manage production calendars, feedback, approvals, and delivery deadlines • Review performance results, identify why concepts perform, and create follow-up briefs • Manage performance creative agencies, UGC partners, freelancers, and production vendors • Lead assigned creative resources and manage approved production budgets • Maintain a searchable asset library with naming, tagging, performance history, usage rights, and approvals • Plan production capacity, flag risks, resolve bottlenecks, and maintain backup partners • Establish pre-launch reviews for product accuracy, demonstrations, brand alignment, platform specifications, and creator permissions • Use AI and workflow automation with human review for accuracy and quality • Run weekly creative reviews covering results, lessons, fatigue, production status, budget, tests, owners, and deadlines • Collaborate with Growth, Brand, Design, Product Development, Integrated Marketing, Ecommerce, and Retention

🎯 Requisitos

• 8+ years of relevant experience in performance creative, creative strategy, or growth marketing • Experience leading creative teams or external production partners • Demonstrated record of developing ads supporting profitable acquisition for a consumer product brand • Beauty, personal care, or wellness experience strongly preferred • Deep working knowledge of Meta and TikTok creative • Experience adapting concepts for YouTube and other acquisition channels • Strong analytical judgment distinguishing creative insights from attribution, media, audience, or offer issues • Hands-on skill in briefing, scripting, product demonstrations, UGC, editing feedback, and translating customer objections into effective creative • Experience managing production budgets, agencies, creators, timelines, and competing priorities • Portfolio demonstrating hypotheses, contributions, testing approaches, spend supported, performance results, and iterations

🏖️ Benefícios

• Annual performance bonus tied to agreed role and organizational goals • Comprehensive benefits • Paid time off • Remote work arrangement

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