E-Commerce Manager

🕒 Maio 15

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $100.000 - $110.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

👔 Gerente

🗣️🇺🇸🇬🇧 Inglês obrigatório

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Logo of Bask and Lather Co

Bask and Lather Co

11 - 50 funcionários

Fundada em 2020

💄 Beleza

🛍️ Comércio Eletrônico

Beauty • eCommerce

A Bask and Lather Co é uma marca de cuidados capilares direcionada ao consumidor, especializada em tratamentos naturais e orgânicos para o couro cabeludo e cabelo, projetados para promover o crescimento capilar, fortalecer os fios e tratar problemas como alopecia, afinamento e perda de borda. A empresa, baseada no Shopify, vende uma gama de produtos incluindo estimuladores de couro cabeludo, elixires capilares, cuidados com a barba, controle de bordas, kits e pacotes para diferentes tipos de cabelo (incluindo 4C e cabelo cacheado), e oferece recursos educacionais como um quiz de tipo de cabelo e resultados de antes e depois. A marca enfatiza ingredientes orgânicos, storytelling de origem do fundador, e distribuição via eCommerce com ofertas de pacotes, assinaturas e opções de pagamento parcelado.

Descrição

• Oversee daily, weekly, and monthly performance of Shopify Plus, including homepage, PDPs, collections, navigation, and site merchandising • Site update execution, including content changes, product launches, bundles, pricing updates, and promotional logic • Ensure site accuracy, brand consistency, and operational readiness across all storefronts • Partner with Operations to ensure inventory visibility, availability logic, and sell-through alignment • CRO execution across Shopify and key landing pages • Analyze user behavior using tools such as GA4, Triple Whale, Hotjar, and Shopify analytics • Prioritize CRO opportunities related to PDP structure, messaging, imagery, social proof, bundling, upsells, and checkout flow • Run structured A/B tests and iterative experiments focused on improving conversion, AOV, and revenue per session • Translate insights into clear action plans and measurable results • Execute on-site merchandising strategy tied to campaigns, launches, and seasonal moments • Execute all promotional setups, QA, and post-launch validation. Including discounting, bundles, gifts with purchase, and exclusives • Ensure flawless execution for high-impact moments such as BFCM, product launches, TikTok traffic spikes, and PR moments • Build and maintain promotion readiness checklists and timelines • Partner with Amazon, TikTok Shop, and Walmart stakeholders to ensure consistency in brand presentation and offer strategy • Support marketplace CRO efforts by optimizing listings, imagery, copy, and bundles in partnership with relevant channel owners • Monitor cross-channel performance trends and identify opportunities to improve funnel efficiency • Work closely with Head of Growth on traffic quality, landing page strategy, and funnel performance • Partner with Retention to align PDPs, bundles, and on-site messaging with email, SMS, and subscription strategies • Collaborate with Creative and Brand teams to ensure CRO insights inform content and asset development • Serve as the internal owner of all e-commerce performance reporting and insights

🎯 Requisitos

• 5–8+ years of hands-on e-commerce experience, with deep Shopify expertise • Experience managing high-volume DTC brands with fast execution cycles • Familiarity with Amazon Seller Central and TikTok Shop preferred • Proven track record owning CRO strategy and delivering measurable conversion improvements • Strong analytical skillset with fluency in GA4, Shopify analytics, Triple Whale, and user behavior tools • Detail-oriented with excellent organizational and communication skills • Experience working in a fast-paced, product-driven environment • Self-starter comfortable operating independently in a founder-led, high-growth environment • Strong judgment, attention to detail, and operational rigor • Nice to have; HTML, CSS, JS experience.

🏖️ Benefícios

• Medical Insurance- (Health, Dental, Vision) • Paid Time Off • 401K • Plum Benefits • Discounts • Career growth opportunities within a rapidly expanding company

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