AVP Growth Marketing

🕒 Julho 25

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Baylor Genetics

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 1978

🏥 Saúde

💼 Consultoria

🍽️ Alimentos e Bebidas

Healthcare • Consulting • Food & Beverage

A Baylor Genetics é um laboratório de genômica clínica e diagnóstico de precisão afiliado ao Baylor College of Medicine, que oferece serviços abrangentes de teste genético e interpretação. A empresa oferece sequenciamento do genoma completo e do exoma completo, análise cromossômica por microarray, testes mitocondriais, farmacogenômica e ensaios especializados, juntamente com aconselhamento genético, suporte para prestadores de serviços e recursos de seguro/pagamento. A Baylor Genetics apoia prestadores de saúde, pesquisadores e famílias com interpretação aprimorada por IA, integração de dados multimodais e serviços clínicos e laboratoriais de ponta a ponta.

Descrição

• Lead Baylor Genetics' commercial growth strategy by developing and executing integrated marketing programs • Oversee Growth Marketing, Digital Marketing, Account-Based Marketing (ABM), Commercial Events, Social Media Activation, and Marketing Performance & Attribution • Translate commercial priorities into integrated campaigns that generate qualified pipeline • Lead integrated demand generation strategies across digital marketing and customer engagement initiatives • Develop scalable customer acquisition, engagement, and conversion strategies • Optimize campaign performance and improve lead generation throughout the customer journey • Partner with Product Marketing and Sales to develop integrated marketing campaigns supporting product launches and strategic initiatives • Measure account engagement, opportunity progression, and revenue impact for target accounts

🎯 Requisitos

• Bachelor's degree in Marketing, Business, Communications, or related field required • MBA or advanced degree preferred • 12+ years of progressive marketing leadership experience in healthcare, biotechnology, diagnostics, life sciences, or medical technology • 5+ years leading integrated commercial marketing organizations • Demonstrated success building demand generation, ABM, digital marketing, and commercial event programs that drive measurable business growth • Experience developing marketing attribution models, performance reporting, and executive dashboards • Strong knowledge of Salesforce, Pardot/Marketing Cloud, marketing automation platforms, Demandbase, Tableau, and digital marketing technologies

🏖️ Benefícios

• Health insurance • 401(k) plan • Paid time off • Flexible working hours • Professional development opportunities