Senior Growth Marketing Specialist

🕒 Maio 30

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Baylor Genetics

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 1978

🏥 Saúde

💼 Consultoria

🍽️ Alimentos e Bebidas

Healthcare • Consulting • Food & Beverage

A Baylor Genetics é um laboratório de genômica clínica e diagnóstico de precisão afiliado ao Baylor College of Medicine, que oferece serviços abrangentes de teste genético e interpretação. A empresa oferece sequenciamento do genoma completo e do exoma completo, análise cromossômica por microarray, testes mitocondriais, farmacogenômica e ensaios especializados, juntamente com aconselhamento genético, suporte para prestadores de serviços e recursos de seguro/pagamento. A Baylor Genetics apoia prestadores de saúde, pesquisadores e famílias com interpretação aprimorada por IA, integração de dados multimodais e serviços clínicos e laboratoriais de ponta a ponta.

Descrição

• Execute integrated, multi-channel demand generation campaigns aligned to commercial pipeline and revenue objectives • Build and launch campaigns across email, nurture programs, webinars, paid media, retargeting, ABM, and digital channels • Support always-on campaign execution strategies designed to drive engagement, pipeline acceleration, and conversion • Coordinate campaign timelines, deployment, and execution across internal stakeholders and agency partners • Ensure campaigns are aligned to funnel stages, segmentation strategies, and target audience priorities • Execute ABM programs focused on strategic enterprise and high-priority target accounts • Monitor engagement trends and campaign performance across target accounts • Operate and execute campaigns within marketing automation and Martech platforms including Pardot, Demandbase, Mutiny, Salesforce, and related technologies • Prepare campaign performance reports, dashboards, and insights for Growth Marketing and commercial leadership • Partner with Product Marketing on positioning, messaging, GTM priorities, and campaign alignment.

🎯 Requisitos

• Bachelor’s degree in Marketing, Business, Communications, or related field • 5–8+ years of experience in growth marketing, demand generation, digital marketing, or B2B pipeline marketing • Proven experience executing integrated marketing campaigns with measurable pipeline impact • Strong experience with marketing automation and Martech platforms including Pardot, Salesforce, Demandbase, Mutiny, HubSpot, Marketo, or similar technologies • Experience supporting ABM strategies, nurture programs, and funnel-based campaign execution • Strong understanding of lead lifecycle management, marketing attribution, and pipeline reporting • Experience managing digital campaign channels including email, webinars, paid media, retargeting, and nurture programs • Strong analytical, organizational, and project management skills • Excellent communication and cross-functional collaboration abilities.

🏖️ Benefícios

• Health insurance • 401(k) matching • Flexible work arrangements • Paid time off • Professional development opportunities