Principal Account Manager – Measurement and ROI Strategy

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🕒 Junho 15

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $130.000 - $140.000 / ano

⏰ Tempo Integral

🔴 Especialista

💰 Gerente de Contas

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Bazaarvoice

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2005

🛍️ Comércio Eletrônico

📣 Marketing

🤝 B2B

💰 $6.700.000 Post-IPO Equity em 2012-11

eCommerce • Marketing • B2B

Bazaarvoice é uma plataforma líder de conteúdo gerado por usuários (UGC) que conecta marcas e varejistas às vozes de seus clientes. Ao aproveitar o UGC ao longo da jornada do consumidor, a Bazaarvoice melhora a experiência de compra e aumenta as vendas por meio de avaliações genuínas de clientes, conteúdo de mídia social e marketing direcionado. A empresa oferece uma variedade de soluções, incluindo amostragem de produtos, comércio social, avaliações e resenhas, e sindicância em varejo, com o objetivo de melhorar a satisfação e lealdade do cliente. Através de seu motor HarmonyAI e do Bazaarvoice Vibe, a empresa otimiza as cadeias de fornecimento de conteúdo e permite que as marcas aproveitem o poder do marketing de criadores. Confiada por mais de 13. 000 marcas em todo o mundo, a Bazaarvoice ajuda as empresas a escalar globalmente, melhorar páginas de detalhes de produtos, e aumentar as taxas de conversão através de insights acionáveis e benchmarking competitivo.

Descrição

• Co-create comprehensive business plans with strategic partners, aligning data-driven insights with their revenue, growth, and operational goals. • Serve as the trusted, executive-level point of contact for top enterprise accounts. Elevate everyday conversations from tactical campaign delivery to high-impact business outcomes. • Co-lead Executive Business Reviews and strategic planning sessions, developing compelling narratives that connect program outcomes to the partner's broader goals. • Independently pull, aggregate, and validate disparate datasets from internal databases. • Measure the direct financial and brand ROI of sampling and creator campaigns. • Act as the internal architect for how we measure success. Master our proprietary ROI frameworks while proactively partnering with product marketing on competitor methodologies, A/B testing models, and market trends to ensure our tracking infrastructure remains best-in-class. • Design and monitor rigorous client success metrics, usage trackers, and data scorecards to track performance against shared partnership goals. • Partner closely with Sales and Account Management leadership on account planning, whitespace identification, and deal shaping to drive renewal/rebuy strategy. • Serve as the primary insights stakeholder to Product and Engineering teams. Translate complex partner reporting needs into precise technical requirements and specifications to automate and scale our data pipelines and internal ROI dashboards. • Package complex data into clear, concise, and visually compelling presentations/dashboards to be shared directly with clients. • Participate in strategic client meetings to present data findings, answer technical methodologies questions, and demonstrate product value.

🎯 Requisitos

• Deep understanding of market research, consumer trends, and brand marketing • Deep analytical expertise with experience in gathering and interpreting data from numerous resources. • Very proficient with Excel, Powerpoint, Google Analytics, Postico, and Amazon Web Services • Superior organizational skills and attention to detail • Strong and effective communication, both written and verbal, with excellent presentation skills. • Experience with Database reporting and data visualization tools. • Excellent teamwork and interpersonal skills with a proven record of building strong relationships with key stakeholders. • Demonstrated thought-leadership with proven ability to influence strategies and achieve goals. • Desire to work in a fast-paced, ever-changing and sometimes ambiguous environment. • Must be driven, resourceful, curious, and a fast learner. • Ability to translate raw datasets into clean, digestible charts and scorecards. • Translating technical metrics (e.g., click-through rates, sentiment, impressions) into business value/revenue outcomes for the client.

🏖️ Benefícios

• Commitment to diversity and inclusion • Equal employment opportunities (EEO) • Flexible work arrangements • Professional development opportunities