Field Marketing Manager, Clinical Solutions

Vaga não está no LinkedIn

🔥 5 horas atrás

🏄 California – Remoto

🏄 California – Remote

💵 $115.000 - $183.900 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

🦅 Patrocina Visto H1B

Esta empresa já patrocinou vistos H1B no passado.

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BD

SiteLinkedInTodas as Vagas

10.000+ funcionários

Fundada em 1897

🏥 Saúde

🏭 Manufatura

⚕️ Seguro de Saúde

💰 $24.000.000 Grant em 2020-07

Healthcare • Manufacturing • Healthcare Insurance

A BD é uma das maiores empresas globais de tecnologia médica do mundo e está avançando o mundo da saúde ao aprimorar a descoberta médica, o diagnóstico e a entrega de cuidados. A empresa apoia os heróis na linha de frente dos cuidados de saúde desenvolvendo tecnologia, serviços e soluções inovadoras que ajudam a avançar tanto a terapia clínica para os pacientes quanto o processo clínico para os prestadores de cuidados de saúde. A BD e seus 65.000 funcionários têm paixão e compromisso em ajudar a melhorar os resultados dos pacientes, aprimorar a segurança e a eficiência do processo de entrega de cuidados dos clínicos, capacitar os cientistas de laboratório a diagnosticarem melhor doenças e avançar as capacidades dos pesquisadores em desenvolver a próxima geração de diagnósticos e terapias. A BD tem presença virtualmente em todos os países e faz parceria com organizações ao redor do mundo para lidar com alguns dos desafios mais difíceis da saúde global. Ao trabalhar em estreita colaboração com os clientes, a BD pode ajudar a melhorar os resultados, reduzir custos, aumentar eficiências, melhorar a segurança e expandir o acesso aos cuidados de saúde. Em 2017, a BD recebeu a C. R. Bard e seus produtos na família BD. Para mais informações sobre a BD, visite bd.com. Veja as diretrizes da comunidade aqui: https://tinyurl.com/yunjmzkx

Descrição

• Generate and accelerate demand across priority clinical accounts and customer segments throughout the US • Own the national field activation plan for Clinical Solutions, including clinical systems, reagents, assays, software, and workflow offerings • Partner with US Clinical Sales Leadership, Sales, Field Applications, Regional Product Marketing, Medical Affairs, Marketing Operations, and other commercial teams • Convert go-to-market strategy into targeted account-based programs, events, customer engagement initiatives, and sales activation • Provide frontline customer, competitive, reimbursement, workflow, and market feedback to improve regional strategies and execution • Own the US Clinical Solutions field activation plan, priorities, and activation calendar • Identify priority customer segments, reference laboratories, hematopathology and oncology centers, named accounts, clinical applications, and whitespace opportunities • Prioritize field marketing resources using account, pipeline, utilization, engagement, and market insights • Lead demand-generation activation across clinical laboratories, health systems, reference laboratories, and other clinical customer segments • Partner with Marketing Operations on audience acquisition and campaign execution • Drive follow-up of marketing-qualified leads, local opportunity creation, account engagement, and opportunity progression • Monitor MQL conversion, influenced pipeline, account engagement, adoption indicators, and program performance • Activate approved promotions and commercial programs and capture customer, reimbursement, workflow, and competitive feedback • Lead national and local clinical events, workshops, webinars, congress activities, and launch programs • Execute product-launch activation plans across priority clinical segments and accounts • Execute account-based marketing programs for named health systems, laboratories, and strategic accounts • Support customer advisory programs, reference-site activities, peer-to-peer education, and KOL engagements • Measure event and program outcomes, opportunity creation, pipeline influence, adoption impact, and return on investment • Enable Sales with approved messaging, playbooks, competitive tools, reimbursement resources, launch tools, and content • Support customer workshops, workflow discussions, evaluations, and other priority field programs • Identify field enablement gaps, customer objections, evidence needs, reimbursement concerns, and local content requirements • Support clinical reference site programs, peer-to-peer education programs, and customer case studies • Ensure execution aligns with brand, quality, regulatory, medical, and claims requirements • Capture frontline customer needs, adoption barriers, competitive activity, reimbursement considerations, workflow challenges, wins and losses, and account-level whitespace • Translate account, opportunity, and customer insights into input for business reviews, launch assessments, customer engagement programs, and commercial planning • Coordinate cross-functionally to maintain clear priorities, ownership, and follow-through

🎯 Requisitos

• Bachelor's degree in life sciences, healthcare, marketing, business, or a related discipline • 5+ years of sales, field marketing, field applications, commercial marketing, product marketing, or related commercial experience in clinical diagnostics, life sciences, or healthcare markets • Experience partnering with Sales to execute account, campaign, event, customer-engagement, or launch programs that generate demand and support pipeline growth • Strong understanding of clinical laboratory customers, workflows, buying processes, and adoption drivers • Ability to interpret CRM, pipeline, account, campaign, and market data and translate insights into focused field actions • Excellent communication, project management, and cross-functional collaboration skills, with the ability to influence in a matrixed organization • Experience with IVD or clinical diagnostic solutions strongly preferred, including hematology, hematopathology, oncology, flow cytometry, MRD, leukemia and lymphoma testing, or related clinical laboratory applications • Experience with account-based marketing, clinical customer programs, digital campaign execution, reimbursement considerations, or business intelligence tools preferred • Frequent travel throughout the United States is expected for customer engagement, account coverage, events, and sales collaboration

🏖️ Benefícios

• Medical, dental, and vision insurance • Health savings and flexible spending accounts • Life and disability insurance • Wellness resources • Mental health support and disease management programs • 401(k) • Deferred compensation programs • Financial counseling • DailyPay • Educational savings resources • Paid time off • Company holidays • Educational assistance • Parental leave • Adoption assistance • Backup care • Caregiving support • Employee assistance programs • Commuter benefits • Pet insurance • Legal services • Associate discount programs • Bereavement, military, personal, family and medical leave, and jury duty leave • Performance-based reward and recognition opportunities • Remote or field-based workplace arrangements