Senior Customer Marketing Specialist

🔥 7 horas atrás

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $93.000 - $128.000 / ano

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

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Motive

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

📦 Logística

🏗️ Construção

🍽️ Alimentos e Bebidas

Logistics • Construction • Food & Beverage

A Motive é uma empresa que oferece uma plataforma integrada de operações projetada para aprimorar a segurança, a produtividade e a rentabilidade da gestão e operações de frotas. Utilizando tecnologia avançada de IA, a Motive oferece soluções como monitoramento de segurança do motorista, gerenciamento de frotas, monitoramento de equipamentos e gestão de despesas. Esses serviços fornecem visibilidade incomparável em veículos e equipamentos, automatizam fluxos de trabalho, reduzem custos e melhoram a eficiência para indústrias como construção, petróleo e gás, setor público, alimentos e bebidas, e logística. A Motive é reconhecida como uma líder em gestão de frotas e capacita empresas a maximizar seu potencial operacional com soluções inovadoras.

Descrição

• Own and execute customer engagement and advocacy programs that drive retention, expansion, and brand credibility • Build, scale, and nurture an online customer community • Manage incoming advocacy initiatives end-to-end • Execute customer marketing campaigns supporting adoption, retention, renewals, and expansion • Manage customer communications across key lifecycle moments with Customer Success, Sales, Product, and Marketing • Maintain campaign calendars, trackers, workflows, documentation, and systems • Design customer activation across references, storytelling, events, campaigns, media interviews, and go-to-market initiatives • Identify and recruit customers for advocacy opportunities and nurture champion relationships • Produce and manage testimonials, case studies, customer spotlights, and reference stories • Maintain a centralized repository of customer proof points for Sales and Marketing • Develop community engagement strategies, discussions, recognition programs, and events • Synthesize community feedback and sentiment into product and messaging insights • Manage Motive’s presence on G2, TrustRadius, Capterra, and Gartner Peer Insights • Run review-generation campaigns and track review performance and trends • Support webinars, media interviews, speaking opportunities, product launches, campaigns, and field marketing initiatives • Fulfill and track customer reference requests and build an advocate pipeline • Track advocacy, community, review, and asset-utilization metrics • Use data and customer insights to optimize processes, messaging, and program effectiveness • Coordinate customer outreach, scheduling, approvals, consent, timelines, logistics, follow-ups, and asset delivery • Ensure customer-facing experiences are polished, timely, and positive

🎯 Requisitos

• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience) • 3–5 years of experience in customer marketing, customer references, online reviews, advocacy, community, or lifecycle marketing within a B2B technology company • Proven experience launching and managing customer marketing and retention/expansion-focused programs • Ability to balance customer empathy with business priorities when managing advocacy requests • Strong storytelling, writing, and customer communication skills • Strong organizational skills with attention to detail across systems, timelines, and customer touchpoints • Experience establishing, building, and managing strong customer relationships • Familiarity with review platforms such as G2 and Gartner Peer Insights • Familiarity with customer engagement tools such as Peerbound • Familiarity with project management solutions like Asana • Strong project management skills with the ability to manage multiple initiatives end-to-end • Experience interviewing customers and contributing to written customer stories or case studies • Experience managing a customer reference program is a plus • Proven track record of growing and managing an online customer community • Familiarity with WordPress and video hosting platforms like Wistia • Applicant must be authorized to receive and access commodities and technologies controlled under U.S. Export Administration Regulations

🏖️ Benefícios

• Health benefits • Pharmacy benefits • Optical care benefits • Dental care benefits • Paid time off • Sick time off • Short-term disability coverage • Long-term disability coverage • Life insurance • 401(k) contribution • Some interviews or new-hire training sessions may be held in person at one of Motive's global offices