Senior Marketing Manager – Lifecycle Strategy

🕒 2 dias atrás

🏄 California, Idaho, +3 estados a mais – Remoto

🏄 California – Remote 🥔 Idaho – Remote 🌴 South Carolina – Remote 🤠 Texas – Remote ☕ Washington – Remote

💵 $128.900 - $157.500 / ano

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

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BECU

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 1935

🏦 Bancário

💸 Finanças

🤝 Sem Fins Lucrativos

Banking • Finance • Non-profit

O BECU é uma cooperativa de crédito sem fins lucrativos, de propriedade dos membros, comprometida em atender às necessidades financeiras de seus membros. Como cooperativa de crédito, o BECU oferece uma variedade de serviços financeiros, incluindo operações bancárias diárias, empréstimos e hipotecas, planejamento financeiro e serviços bancários empresariais. Os membros se beneficiam de taxas competitivas, tarifas baixas e um foco na saúde e bem-estar financeiro. O BECU também oferece programas de saúde financeira e descontos exclusivos para membros. Originalmente estabelecido como Boeing Employees' Credit Union, o BECU é segurado federalmente pela NCUA e promove oportunidades iguais de habitação.

Descrição

• You’ll lead the development of end-to-end member journeys, mapping key lifecycle stages and defining the moments that matter to drive engagement, retention, and growth. • You’ll build and operationalize segmentation strategies, translating enterprise segments into actionable marketing approaches that better serve diverse member needs. • You’ll own key marketing models (e.g., next best offer, attrition) from a strategic lens— identifying gaps, refining existing models, and shaping future capabilities. • Guide an integrated channel strategy across digital and traditional platforms, with a focus on expanding into under-utilized channels to broaden reach, increase engagement, and drive measurable impact. • You’ll translate data into actionable insights, partnering with analytics teams to inform strategies, evaluate performance, and improve marketing effectiveness. • You’ll lead forecasting efforts and ROI analysis, helping the organization make informed, high-impact marketing investments. • You’ll collaborate closely with product, analytics, finance, and MarTech teams to align strategies, define requirements, and ensure seamless execution. • You’ll oversee marketing plans to ensure alignment with business objectives, while guiding teams to execute against a cohesive lifecycle strategy. • You’ll own performance storytelling—consolidating insights, leading business reviews, and delivering clear, strategic recommendations to leadership. • You’ll manage marketing budgets, ensuring accurate tracking, efficient allocation, and alignment with strategic priorities. • You’ll mentor team members and act as a strategic thought partner, fostering innovation, accountability, and continuous improvement.

🎯 Requisitos

• Bachelor’s degree in Marketing, Business Administration, or Communications, or equivalent work or education-related experience • Seven years of experience as a Marketing Manager or related role • Advanced degree in Marketing, Business Administration, or Communications preferred. • CRM and life-cycle marketing experience • Project management skills with a strong service focus and ability to manage multiple projects and deliverables • Exceptional written and executive presentation skills, with experience developing and delivering strategic presentations tailored to leadership and executive audiences. • Demonstrated understanding of brand and its relation to positioning, marketing strategies, and tactics • Business acumen with the ability to research and provide innovative business and competitive analytics, positioning, and strategies toward fulfilling marketing opportunities • Demonstrated ability to lead and inspire cross-functional collaboration, relationship building, influence, and negotiation.

🏖️ Benefícios

• 401(k) Company Match (up to 3%) • 4% annual contribution to your 401(k) by BECU • Medical, Dental and Vision (family contributions as well) • PTO Program + Exchange Program • Tuition Reimbursement Program • BECU Cares volunteer time off + donation match