Growth Marketing Manager – Financial Solutions

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🕒 Agosto 14

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Crescimento

👻 Score fantasma 41%

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BELAY

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 2010

💼 Consultoria

📣 Marketing

📦 Logística

Consulting • Marketing • Logistics

A BELAY é uma empresa que oferece soluções de pessoal virtual para aumentar a produtividade e dar suporte aos negócios. Eles oferecem serviços como Assistentes Virtuais, Serviços de Contabilidade e Assistentes de Marketing para ajudar as empresas a gerenciar tarefas e simplificar operações. A BELAY é especializada em conectar clientes com profissionais baseados nos EUA que são selecionados para garantir qualidade e eficiência. Ao integrar processos habilitados por IA, a BELAY visa maximizar a eficiência, permitindo que as empresas foquem no crescimento. Seus serviços são personalizados para atender às diversas necessidades dos clientes, oferecendo soluções flexíveis e escaláveis.

Descrição

• Lead the marketing strategy for BELAY's Financial Solutions service line • Drive pipeline, revenue growth, and marketing efficiency • Develop the ideal customer profile, customer insights, positioning, campaigns, and growth strategies • Lead, coach, and develop the Financial Solutions marketing team • Establish marketing priorities with the Director of Marketing • Partner with Sales, Revenue Operations, Finance, Creative, and other Marketing functions • Own Marketing's contribution to Financial Solutions pipeline and revenue growth • Develop forecasts, lead projections, performance targets, business cases, and investment recommendations • Monitor marketing investment, pipeline, revenue, customer acquisition, and ROI • Present business performance, insights, and growth recommendations to senior leadership • Own the marketing funnel from awareness through qualified pipeline • Develop and execute integrated, omnichannel acquisition campaigns • Expand into new audiences, verticals, and channels and develop cross-sell strategies • Develop and maintain a cross-channel experimentation roadmap • Design and evaluate A/B and multivariate tests • Scale high-performing strategies and optimize or discontinue underperforming initiatives • Leverage Salesforce, HubSpot, and other marketing technologies for campaign execution, reporting, funnel visibility, and optimization • Ensure brand consistency across Financial Solutions campaigns and channels • Provide Sales with messaging, content, tools, and resources for lead conversion and revenue generation • Support special projects, strategic initiatives, and research

🎯 Requisitos

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience • 5+ years of experience in growth marketing, demand generation, product marketing, or lead generation • 1+ years of people leadership or direct team management experience • Experience developing and executing marketing strategies tied to pipeline, revenue, customer acquisition, or measurable business outcomes • Experience developing and executing integrated, multi-channel marketing campaigns • Strong analytical skills and ability to interpret performance data and make data-driven recommendations • Experience partnering cross-functionally with Sales, Revenue Operations, Finance, Creative, or similar business functions • Preferred: experience in financial services, accounting, bookkeeping, fractional finance, or other professional services • Preferred: experience with HubSpot and Salesforce or comparable CRM and marketing automation platforms • Preferred: experience managing paid media, agencies, vendors, contractors, or sponsorships • Preferred: experience with marketing forecasting, attribution, customer acquisition cost, lifetime value, ROI analysis, or conversion optimization • Strategic and commercially minded • Strong leadership, coaching, and team development skills • Strong analytical, problem-solving, and data-driven decision-making skills • Excellent verbal, written, and presentation skills • Strong cross-functional collaboration and stakeholder management skills • Ability to manage multiple priorities, projects, and deadlines effectively • Growth and experimentation mindset • Strong customer and market orientation • Proficiency with Google Workspace and ability to quickly learn new technologies • Dedicated home office and schedule aligned with BELAY's core collaboration hours • Applicants must currently reside within a 50-mile radius of Atlanta, Georgia • Must be legally authorized to work in the United States

🏖️ Benefícios

• Remote-first organization • Dedicated home office • Virtual collaboration tools • Occasional travel, including BELAY's annual company Summit and other business meetings • Flexibility outside standard business hours may be required based on the role • Reasonable accommodations may be made for individuals with disabilities • Equal employment opportunity and inclusive work environment

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