Marketing Manager

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🕒 Julho 31

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Bellwood Labs

SiteLinkedInTodas as Vagas

1 - 10 funcionários

💼 Consultoria

📣 Marketing

☁️ SaaS

Consulting • Marketing • SaaS

A Bellwood Labs é uma consultoria em design e desenvolvimento de software conhecida por sua expertise em criar soluções de software personalizadas que fornecem às empresas uma vantagem competitiva. Com um forte foco em desenvolvimento de aplicativos móveis, design UX/UI, engenharia de qualidade, arquitetura de nuvem e gerenciamento de produtos, a Bellwood Labs oferece soluções tecnológicas confiáveis, seguras e inovadoras. A empresa se orgulha de ser um parceiro confiável, trabalhando em estreita colaboração com os clientes para entender suas necessidades únicas e entregar soluções de alto valor em diversos setores. A Bellwood Labs combina espírito empreendedor com décadas de experiência para superar expectativas e impulsionar o sucesso dos negócios por meio da inovação tecnológica.

Descrição

• Produce, edit, and publish blog and pillar content against the SEO cluster strategy. • Run the publishing calendar in priority order, shipping the highest-leverage pieces first and keeping content moving. • Write in Bellwood's brand voice (caring, committed, curious) across every piece. • Create supporting graphics for blog posts, social distribution, and paid media using tools such as Canva or Adobe Express, maintaining brand consistency in color, type, and layout. • Own technical and on-page SEO: title tags, meta descriptions, H1 structure, schema markup, sitemap coverage, and internal linking. • Make site changes in WordPress, including landing pages, copy updates, CTAs, and design-element edits, with a staging-and-review step before publishing live. • Build and optimize key conversion pages, including the project-start page and the diagnostic-audit landing page. • Manage business listings and local/GEO presence to strengthen discoverability. • Monitor organic performance and continuously improve pages for search and conversion. • Run paid programs across Google, LinkedIn, Meta, and other channels within budget. • Build, launch, and optimize campaigns targeted to Bellwood's ideal customer profiles. • Track and report cost-per-click and cost-per-qualified-lead by channel, and shift spend toward what performs. • Partner with the Head of Revenue on quarterly budget recalibration based on lead economics. • Maintain marketing performance reporting. • Report results in revenue terms: qualified leads generated and pipeline influenced. • Surface what is working and what is not, proactively and on a regular cadence. • Keep marketing activity connected to the CRM and marketing automation platform (HubSpot) so lead flow stays clean. • Support conference and event presence: logistics, follow-up, and lead capture. • Execute brand-awareness efforts across local events and LinkedIn. • Keep Bellwood's external presence consistent, professional, and on-message.

🎯 Requisitos

• 4–7 years in B2B marketing execution, ideally in a technology/software-services environment. • Performance-marketing orientation: you measure your work by leads, pipeline, and revenue generated. • Full-stack generalist: hands-on experience executing across content, SEO, paid media, and web. • Hands-on SEO competence: you execute technical and on-page SEO yourself or knowingly direct it. • Working knowledge of: Google Ads, Google Analytics, Google Tag Manager, HubSpot, WordPress and other marketing technologies with the ability to independently manage them from a marketing operations perspective. • Comfortable making and managing site changes in WordPress.

🏖️ Benefícios

• Subsidized Medical, Dental, and Vision Insurance • Open PTO • Short/Long Term Disability • 401k • Profit Sharing • Referral Bonuses • Company Retreats