Senior Manager, Field & Influence Marketing

🕒 Julho 31

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $110.000 - $125.000 / ano

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

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Nymbus

SiteLinkedInTodas as Vagas

201 - 500 funcionários

💼 Consultoria

📣 Marketing

🏦 Bancário

Consulting • Marketing • Banking

A Nymbus é uma empresa de tecnologia que fornece soluções bancárias modernas personalizadas para bancos e cooperativas de crédito. Oferece uma plataforma robusta de core bancário que facilita o lançamento de serviços bancários digitais e estratégias de varejo, permitindo que as instituições inovem rapidamente, ao mesmo tempo em que garantem conformidade e eficiência operacional. Por meio de sua gama de serviços, incluindo integração, ferramentas de banco digital e serviços gerenciados, a Nymbus capacita as instituições financeiras a melhorar a experiência do cliente e impulsionar o crescimento em um ambiente competitivo.

Descrição

• Build and run a regular analyst and consultant briefing cadence • Direct external communications and industry press relations • Build a named-account marketing engine tied to Sales’ target list • Translate the modern banking platform capability into product marketing narratives and focused campaigns • Establish and oversee marketing technology architecture for named-account lead generation • Own analyst and consultant relationships, briefings, rankings, evaluations, award submissions, and sentiment reporting • Own external communications strategy, draft press releases and executive communications, build reporter/editor relationships, and support crisis communications • Build and run named-account marketing programs and campaigns • Partner with Sales on account-specific content, references, analyst mentions, peer introductions, and advocacy programs • Design pre- and post-event campaign activations for conferences and roundtables • Manage the marketing budget and coordinate agency and freelance partners • Select, build, and maintain CRM, ABM, and email/communications technology • Track and report marketing performance, including analyst sentiment, account engagement, press coverage, and pipeline influence • Lead and develop the Events Manager • Improve marketing workflows and operating rhythms • Integrate AI tools into market research, audience insights, creative testing, performance analysis, and competitive intelligence • Champion AI-driven platform capabilities and automation opportunities

🎯 Requisitos

• 5 to 8 years of B2B marketing experience in a regulated, relationship-driven, or long-sales-cycle market • Experience in fintech, banking technology, enterprise SaaS to executive buyers, insurance, or similar • Demonstrated ownership of analyst relations and/or industry press relationships • Account-based marketing experience against a defined, named target list • Comfort operating as a marketing generalist • Strong executive communication skills and experience drafting for executive audiences • Cross-functional fluency with Sales, Product, and Executive Leadership • Experience selecting and standing up or reconfiguring marketing technology, including CRM, ABM, and email/communications tools, is a plus • Experience marketing to bank or credit union executives, or another risk-averse, board-governed buyer, is a plus • Familiarity with AI/agentic tools for content and marketing production is a plus • Prior experience managing at least one direct report is a plus

🏖️ Benefícios

• Annual Cash Bonus and Equity Options commensurate with the role level and experience • 100% Remote • 401(k) plan • Insurance - Health, Dental and Vision • Paid Time Off