Senior B2C Marketing Manager – Lifecycle & Growth

🕒 Julho 7

🚗 Michigan – Remoto

🚗 Michigan – Remote

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Crescimento

👻 Score fantasma 34%

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Benzinga

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2010

📱 Mídia

💸 Finanças

💰 $3.000.000 Venture Round em 2016-09

Media • Finance

Benzinga é uma empresa de mídia financeira que fornece notícias, dados e insights em tempo real sobre os mercados financeiros. Atendendo tanto a investidores individuais quanto a instituições, a empresa oferece ferramentas e recursos para ajudar a tomar decisões de investimento informadas. A Benzinga concentra-se em entregar informações e análises acionáveis sobre ações, opções e outros instrumentos financeiros.

Descrição

• Own email and SMS customer journeys, campaigns, promotions, and lifecycle communications from day 1 to day 365 • Coordinate email and SMS programs so both channels reinforce each other • Build and optimize landing pages, signup flows, and checkout experiences • Develop event and webinar workflows that feed the conversion funnel • Own the testing roadmap across channels and pages • Decide what to test based on funnel performance, ship experiments, scale successful tests, and stop ineffective ones • Report revenue impact from experimentation • Own program performance metrics, deliverability, list health, and attribution accuracy • Partner daily with paid media, product and engineering, content, and data science • Drive subscription revenue, funnel conversion, email and SMS engagement, deliverability, and experimentation throughput

🎯 Requisitos

• 5 to 8 years in B2C email, growth, CRM, or conversion marketing • Experience ideally in subscription, media, or e-commerce • Deep ESP fluency, including journeys, segments, broadcasts, and triggered sends • Ability to ramp quickly on new email platforms • SMS program experience, including consent, compliance, and deliverability • Experience building and optimizing landing pages, checkout flows, and signup funnels • Ability to demonstrate conversion wins driven end to end • Self-directed builder who can decide what to build and ship it independently • Strong attention to detail and QA discipline • Strong analytical judgment and ability to translate performance data into tests • Comfort with spreadsheets required • Experimentation discipline and experience running always-on testing • Ability to identify performance-claim and promotional-language compliance risks • Strong copywriting skills for subject lines, SMS hooks, and CTAs • Fluency with UTM tracking and attribution models • Excellent written communication • Sharp project management and ability to run multiple programs simultaneously • Experience with onsite experimentation platforms preferred • Exposure to subscription billing systems and entitlement logic preferred • Experience with webinar and live-event marketing preferred • SQL is a plus

🏖️ Benefícios

• Competitive salary with performance-based upside • Health, dental, and vision insurance • 401(k) with company match • Remote-first, flexible work arrangements • Generous PTO and paid holidays • Professional development • Front-row seat to a fast-moving subscription business • Room to grow into an operating-partner or leadership track as the function expands • Strong performance is visible, measurable, and rewarded