Senior Director of User Acquisition and Growth

🕒 Julho 6

🏄 California – Remoto

🏄 California – Remote

💵 $160.000 - $200.000 / ano

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Crescimento

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Huckleberry Labs

SiteLinkedInTodas as Vagas

11 - 50 funcionários

🧘 Bem-estar

👥 B2C

🛍️ Comércio Eletrônico

💰 $12.500.000 Series A em 2021-11

Wellness • B2C • eCommerce

A Huckleberry Labs é uma empresa que oferece um aplicativo inovador de monitoramento para bebês, o Huckleberry, projetado para ajudar os pais a gerenciar os horários de sono e as rotinas de suas crianças. O aplicativo foca em prever quando um bebê está cansado, mas ainda não excessivamente, ajudando os pais a otimizar os horários de soneca usando seu método proprietário SweetSpot®. A Huckleberry Labs combina a experiência de especialistas em sono, cientistas de dados e pais experientes para fornecer conselhos personalizados e perspicazes adaptados aos estágios de desenvolvimento e aos hábitos individuais das crianças. O aplicativo apoia os pais ao monitorar atividades diárias como alimentação e trocas de fraldas, visando simplificar os caóticos primeiros meses de paternidade com ferramentas práticas e insights de especialistas.

Descrição

• Holistic Growth Strategy: Define the end-to-end user acquisition growth strategy across paid and organic — ensuring they compound together rather than operate in silos • Unit Economics (LTV:CAC): Own accountability for marketing investment efficiency. Drive forecasting and resource allocation based on LTV, CAC, and viral coefficient performance, with a clear plan for how organic and PLG channels reduce blended CAC over time. • Lead, mentor, and align direct reports executing across paid, organic, and growth channels under a unified acquisition strategy. • Cross-Functional Growth Pod Integration: Partner directly with Product and Engineering to prioritize features that drive product-led acquisition — growth surfaces, onboarding hooks, network effects, and shareable moments. • Community & Social Proof: Leverage Huckleberry's 5M+ family community as a growth asset — through UGC loops, social sharing prompts, and peer recommendation mechanics. • Product-Marketing Bridge: Serve as the strategic marketing leader within the Growth Pod. Translate acquisition insights — including PLG signals like referral rates and viral lift — into prioritized product roadmap inputs. • Data & Attribution: Partner with Business Analytics to build attribution that captures paid, organic, and viral acquisition in a unified view. • Experimentation: Champion rapid, statistically sound A/B testing across acquisition channels and product surfaces. • Channel Strategy & Execution Oversight: Oversee strategy and budget optimization for paid channels (SEM, Paid Social, Programmatic). Direct content strategy to maximize SEO-driven growth, generating high-intent users through owned channels.

🎯 Requisitos

• Experience: 10+ years of progressive growth experience in consumer subscription, with 4+ years in senior leadership managing Director-level reports • Acquisition Breadth: Proven mastery across both paid (SEM, Paid Social, Programmatic) and organic (SEO, Content, ASO) acquisition — with a track record of growing both and knowing how to balance them • Proven Growth Track Record: You've taken something from small to big — a channel, a brand, or a company — that you can point to with real before/after numbers. • Analytical Depth: Expert proficiency in data, analytics, and BI tools. Strong command of attribution modeling, unit economics, and viral loop modeling • Startup DNA: Proven ability to thrive in a Series B/C environment; resourceful, execution-oriented, and obsessively focused on LTV:CAC • Cross-Functional Acumen: Demonstrated success influencing product and engineering roadmaps as a core member of a Growth Pod or cross-functional team.

🏖️ Benefícios

• Equity • Unlimited PTO • Health • Vision • Dental • Paid parental leave for primary and secondary caregiver • 401k match