Meta Ads Specialist, Bilingual Spanish - English

Vaga não está no LinkedIn

🕒 4 dias atrás

🌐 México, Equador, +3 outros países – Remoto

🇲🇽 México – Remoto 🇪🇨 Equador – Remoto 🇨🇴 Colômbia – Remoto 🇳🇮 Nicarágua – Remoto 🇭🇳 Honduras – Remoto

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

💬 Bilíngue

👻 Score fantasma 25%

O que significa: a chance de ninguém estar realmente contratando para esta vaga.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Como pontuamos: tempo em aberto, republicações, vagas abertas vs tamanho do time, rapidez para fechar vagas, e se o salário está divulgado.Observação: é uma estimativa de dados públicos, não um julgamento da empresa. Vagas reais podem ter pontuação alta, então use como uma dica, não como um fato.

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Berry Virtual

SiteLinkedInTodas as Vagas

51 - 200 funcionários

A Berry Virtual não é descrita no texto fornecido. O documento enviado parece conter conteúdo de marketing e informações sobre produtos do Linktree, e não informações sobre a Berry Virtual. Portanto, não há dados suficientes para determinar o modelo de negócios, os produtos ou os clientes-alvo da Berry Virtual. Para uma análise precisa, envie o site da empresa, uma breve descrição ou outro material de referência.

Descrição

• Develop, launch, manage, and optimize Meta advertising campaigns across Facebook and Instagram for multiple client accounts. • Create lead generation strategies tailored to each client's target audience, practice area, budget, and business objectives. • Manage daily and monthly advertising budgets to ensure effective spending and consistent lead generation. • Build and manage campaigns using Meta Ads Manager, including campaign structures, targeting, placements, budgets, and optimization settings. • Identify opportunities to increase lead volume, improve lead quality, and reduce acquisition costs. • Stay current with Meta advertising updates, policies, and best practices. • Create and optimize Meta Instant Forms with custom screening and qualifying questions. • Develop and execute A/B testing strategies for ad creatives, headlines, primary text, audiences, and lead forms. • Analyze campaign performance to identify winning creatives and opportunities for improvement. • Monitor lead quality and conversion performance to ensure campaigns generate valuable opportunities. • Troubleshoot underperforming campaigns and proactively implement changes to improve results. • Use Meta Ads Library to research competitor advertising strategies and identify new creative opportunities. • Monitor advertising campaigns daily and make data-driven optimizations. • Analyze spend, leads generated, CPL, qualified leads, booked consultations, cost per booked consultation, signed clients/retainers, and CPA/CAC. • Review lead quality and client conversion data beyond Meta Ads Manager. • Identify performance issues early and communicate recommendations to the Lead Generation Manager. • Ensure Meta lead forms and tracking systems are properly configured and functioning. • Coordinate with internal teams to ensure leads are accurately delivered through email, CRM integrations, or automated workflows. • Troubleshoot tracking discrepancies, lead delivery issues, and campaign-related technical problems. • Maintain organized campaign structures, naming conventions, and accurate performance records. • Collaborate with graphic designers and content creators to develop high-performing static advertisements and video creatives. • Provide clear creative briefs, including headlines, messaging, target audiences, and calls to action. • Recommend new advertising concepts based on campaign results, competitor research, and audience behavior. • Work with Account Managers and the Lead Generation Manager to review client performance, lead quality, and campaign goals. • Communicate campaign updates, challenges, and optimization opportunities.

🎯 Requisitos

• Minimum 3 years of hands-on experience managing Meta advertising campaigns. • Experience managing at least $10,000 USD in monthly Meta advertising spend. • Proven experience running lead generation campaigns, not just engagement, traffic, or brand awareness campaigns. • Strong proficiency in Meta Ads Manager, Meta Business Suite, and Meta Ads Library. • Experience creating and optimizing Meta Instant Forms. • Strong understanding of campaign structure, audience targeting, creative testing, and conversion optimization. • Ability to analyze advertising data and make informed decisions to improve campaign performance. • Experience managing multiple campaigns or client accounts simultaneously. • Strong understanding of CPL, CPA, conversion rates, and advertising budget management. • Excellent organizational, communication, and problem-solving skills. • Willingness to work in US time zones (PST, EST, CST). • High school diploma or equivalent. • Experience managing Meta advertising campaigns for law firms or professional service businesses. • Previous experience working in a digital marketing agency or lead generation agency. • Familiarity with HubSpot, Zapier, Google Sheets, or other CRM and lead management platforms. • Knowledge of Meta Pixel, Conversions API, and conversion tracking. • Experience collaborating with creative teams to develop performance-driven advertisements. • Familiarity with Meta advertising policies, particularly those involving legal services and sensitive advertising topics. • Stable and high-speed internet connection, preferably 25 MBPS or higher, with backup for power or service interruptions. • Own PC/laptop with 8GB RAM and Core i5 / AMD Ryzen 3 / 2013 Mac equivalent or higher; Windows 10 or above / Catalina 10.15 or newer; up-to-date web browsers and security software; 500GB/128 SSD storage. • Headset/earphone with noise cancellation and webcam at 720p or higher resolution. • Designated, quiet, and well-organized workspace free from distractions.

🏖️ Benefícios

• Permanent remote work setup • Competitive starting rate paid in USD • Internet Allowance • Medical Allowance • Paid US holidays • Paid Vacation and Sick Leaves

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