Senior Manager, Direct Mail Analytics

🕒 Abril 23

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Best Egg

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 2014

💸 Finanças

💳 Fintech

👥 B2C

Finance • Fintech • B2C

A Best Egg é uma empresa de empréstimos que oferece uma gama de produtos e serviços financeiros, incluindo empréstimos pessoais, consolidação de dívidas, refinanciamento de cartões de crédito e empréstimos garantidos utilizando a equidade do veículo ou descontos para proprietários de imóveis. A empresa enfatiza o serviço financeiro rápido e sem complicações, com uma plataforma online que permite aos usuários gerenciar suas contas, visualizar ofertas e acessar vários recursos de saúde financeira. A Best Egg visa apoiar os clientes na construção de um futuro financeiro mais brilhante, oferecendo taxas competitivas e termos de empréstimo personalizados. Os empréstimos da Best Egg são facilitados por meio de parcerias com bancos e estão disponíveis em vários montantes, com termos e condições flexíveis.

Descrição

• Lead direct mail analytics strategy across the full campaign lifecycle, including audience selection, segmentation, offer strategy, response performance, approval performance, and downstream conversion. • Analyze key channel metrics, including mail volume, deliverability, response rate, application rate, approval rate, booking rate, cost per booked loan, return on investment, and credit performance. • Develop and enhance frameworks to identify performance gaps and opportunities across prospecting, prescreen strategy, creative, timing, and offer design. • Design, prioritize, and evaluate direct mail tests with clear measurement plans and actionable recommendations. • Experience with response modeling, segmentation, propensity modeling, or offer optimization. • Strong sense of ownership and urgency to rapidly assess, analyze and recommend solutions any direct mail performance related issues • Build scalable data products, dashboards, and performance monitoring solutions in Snowflake and related business intelligence environments. • Use Python to automate analytics workflows, conduct deep-dive analyses, build predictive models, and improve experimentation speed. • Apply AI automation tools and methods to streamline recurring analysis, insight generation, data quality monitoring, documentation, and reporting. • Partner with Credit Risk and Marketing teams to balance volume growth, customer quality, unit economics, and underwriting constraints.

🎯 Requisitos

• Bachelor’s degree in Statistics, Economics, Mathematics, Engineering, Computer Science, or a related quantitative field. Master’s degree preferred. • Minimum of 7+ years of experience in analytics, marketing analytics, credit analytics, or strategy within consumer lending. • Meaningful direct experience with direct mail analytics, including campaign performance measurement and test design. • Strong preference for experience in personal loans, unsecured lending, or related consumer credit products. • Advanced proficiency in Python for analytics, modeling, and workflow automation. • Strong experience working in Snowflake and SQL-based analytical environments. • Demonstrated experience using AI automation tools to improve analytical productivity, process efficiency, or reporting quality. • Ability to translate complex analytical results into clear business recommendations • Demonstrated success influencing stakeholders at multiple levels, both technical and non-technical • Strong organizational skills with the ability to manage multiple complex projects simultaneously • Ability to work with third party vendors including credit bureaus and campaign processing companies

🏖️ Benefícios

• Pre-tax and post-tax retirement savings plans with a competitive company matching program • Generous paid time-off plans including vacation, personal/sick time, paid short-term and long-term disability leaves, paid parental leave, and paid company holidays • Multiple health care plans to choose from, including dental and vision options • Flexible Spending Plans for Health Care, Dependent Care, and Health Reimbursement Accounts • Company-paid benefits such as life insurance, wellness platforms, employee assistance programs, and Health Advocate programs • Other great discounted benefits include identity theft protection, pet insurance, fitness center reimbursements, and many more!