Senior Creative Strategist

🕒 Julho 27

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BMG360

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2003

📣 Marketing

📱 Mídia

🤝 B2B

💰 Private equity em 2020-04

Marketing • Media • B2B

A BMG360 é uma agência de marketing de performance e geração de leads que impulsiona a ação dos clientes para marcas nos setores de serviços domésticos, seguros (principalmente Advantage Medicare), D2C/eCommerce, saúde e bem-estar, educação e aplicativos de tecnologia/móvel. Eles oferecem capacidades completas de funil—compra de mídia de performance (TV, CTV, busca, mídia social paga), conteúdo de performance (Captivatr360™), pilhas de geração de leads, tecnologia de performance e dados & atribuição—focadas em testes rápidos, otimização e crescimento mensurável. A BMG360 se posiciona como um parceiro integrado aos clientes, entregando criatividade que converte, compra agressiva de mídia e expertise para escalar inscrições, leads e receitas.

Descrição

• Develop short-form, direct-response creative concepts for paid social (5-45 sec videos, UGC, statics, hooks, angles). • Write clear, compelling creative briefs that provide direction for editors, designers, UGC creators, and production teams. • Partner with creative leads to brainstorm campaign ideas, messaging angles, and new performance-driven tests. • Conduct competitive analysis, trend mapping, and audience research to identify insights and whitespace opportunities. • Analyze consumer behavior patterns to inform messaging frameworks and creative directions. • Monitor platform trends and evolving best practices across Meta, TikTok, YouTube, and emerging channels. • Craft brand-aligned messaging frameworks, value props, and narrative arcs across different creatives. • Help shape the tone, structure, and positioning for new campaigns, product launches, and seasonal pushes. • Work alongside designers, editors, copywriters, and media buyers to ensure creative aligns with performance objectives. • Assist in developing branded pitch decks, mockups, and concept presentations for internal use and client pitches. • Participate in creative reviews using data to understand what’s performing and why. • Recommend iterative tests, new angles, refreshed hooks, and optimization opportunities for ongoing campaigns. • Support in tracking asset performance and codifying learnings into future creative strategies. • Assist in sourcing and managing UGC creators, influencers, and third-party production partners. • Help with simple shoots of client products (unboxings, demos, tabletop). • Ingest footage, organize assets, and collaborate with editors to ensure high-quality, on-brand deliverables.

🎯 Requisitos

• 3-5 years of paid social creative strategy experience, ideally in direct response or performance marketing. • Strong understanding of Meta, TikTok, and YouTube ad creative best practices. • Ability to identify high-performing hooks, story structures, and value propositions. • Comfortable evaluating creative performance using high-level analytics. • Proven ability to think conceptually and creatively MUST be a creative thinker. • Excellent communication and presentation skills. • Ability to manage multiple projects simultaneously and work both independently and collaboratively. • Bonus: • Experience with Adobe Premiere, Photoshop, or simple motion editing. • Experience working at a creative, media, or performance agency. • Familiarity with UGC workflows, creator sourcing, or production. • Experience in videography or motion graphics is a plus.

🏖️ Benefícios

• Health insurance • 401(k) matching • Flexible working hours • Paid time off • Professional development opportunities