Creative Strategist

🕒 Julho 1

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My Amazon Guy

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 2018

📣 Marketing

🛍️ Comércio Eletrônico

🏪 Marketplace

Marketing • eCommerce • Marketplace

A My Amazon Guy é uma agência de e-commerce de serviço completo focada na Amazon que ajuda as marcas a crescer suas vendas e resolver problemas no marketplace por meio da gestão do Seller Central. Eles oferecem serviços completos, incluindo publicidade PPC na Amazon, um processo de otimização de SEO/listagem em 4 fases, design de A+ e Brand Store, solução de problemas e reinstalação de contas, suporte ao registro de marca, gerenciamento de inventário e catálogo, análises e relatórios, e serviços de marketing DTC além da Amazon. A agência atende marcas e vendedores da Amazon com auditorias, coaching e otimização contínua da plataforma para aumentar tráfego, conversões e receita.

Descrição

• Own research, ideation, and optimization of creative assets across paid ads, email/SMS, landing pages, and UGC • Translate brand goals, market data, and consumer psychology into briefs, scripts, and testing roadmaps • Conduct in-depth creative audits of client accounts, analyzing hooks, angles, CTAs, ad types, and messaging performance • Benchmark competitors and identify whitespace opportunities for positioning, media mix, and messaging • Evaluate market awareness levels and develop full-funnel creative strategies aligned with customer journeys • Build creative roadmaps for DTC brands integrating prospecting, retargeting, and re-engagement tactics • Create hooks and angles based on emotional drivers and product benefits • Create testing frameworks and prioritize experiments across ad formats • Draft UGC briefs with scripts, shot lists, hooks, and storyboards • Collaborate with creators, review rough cuts, and curate social proof and testimonials • Partner with Media Buyers to align creative with funnel stages and performance KPIs • Work with copywriters, designers, and editors to produce polished, brand-right content • Guide messaging and visuals for email/SMS flows and CRO landing pages • Guide Creative Generalists through direction, feedback, and approvals • Focus on conversion rate optimization through data-driven creative strategy and testing • Oversee creative direction without direct web design execution • Track performance data, identify winning creatives and underperformers, and document learnings • Present creative strategies, testing plans, and performance recaps to clients and internal leadership • Collaborate with Brand Managers to support retention and revenue goals

🎯 Requisitos

• Proven experience in Conversion Rate Optimization (CRO) and creative strategy for digital marketing • Ability to analyze creative performance metrics and translate data insights into actionable design or messaging improvements • Strong leadership and feedback skills to guide generalists and align creative output with performance goals • Ability to drive creative decisions that enhance campaign effectiveness and conversion rates

🏖️ Benefícios

• Competitive salary base • Permanent WFH setup • Opportunities for professional development and career advancement • 40 hours a week, 8 hours a day • Work schedule is in EST (Monday-Friday only)