Director of Innovation, New Ventures

🕒 Novembro 2

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $188.000 - $220.000 / ano

⏰ Tempo Integral

🔴 Especialista

👔 Diretor

👻 Score fantasma 1%

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Bobbie

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2018

🍽️ Alimentos e Bebidas

🏭 Manufatura

🧘 Bem-estar

Food & Beverage • Manufacturing • Wellness

A Bobbie é uma empresa de fórmula infantil fundada e liderada por mães nos Estados Unidos, que oferece uma gama de fórmulas infantis premium inspiradas nos padrões europeus. Seus produtos incluem fórmulas infantis Orgânico Original, Leite Integral de Pasto e Orgânico Suave, todos projetados para atender aos padrões orgânicos da Europa e dos EUA. A Bobbie se orgulha de usar ingredientes de alta qualidade, como leite de pasto, soro de leite orgânico e DHA, garantindo ausência de xarope de milho, óleo de palma ou glúten. A empresa se dedica a oferecer aos pais opções nutritivas para seus bebês, promovendo um serviço de assinatura sem complicações, com benefícios como entregas garantidas de fórmula e suporte de especialistas.

Descrição

• Identify high potential consumer needs and translate them into opportunities for Bobbie to enter new categories and formats • Build and manage an innovation pipeline grounded in consumer problems, category dynamics, cultural trends, competitive activity, and Bobbie’s long-term strategy • Develop opportunity spaces and concepts, pressure testing consumer desirability, strategic fit, feasibility, and commercial potential • Build business cases, financial models, pricing strategies, and success criteria • Lead consumer research, concept development, prototyping, and validation • Serve as business lead for new innovations from concept through commercialization and early market validation • Lead cross-functional teams across R&D, Clinical, Insights, Marketing, Creative, Growth, Commercial, Operations, Finance, Regulatory, and Customer Experience • Define consumer proposition, positioning, pricing, channel strategy, and business model for each new venture • Own go-to-market strategy, including audience, channel, launch sequencing, trial strategy, investment requirements, and measurement • Own post-launch performance reporting and test-and-learn roadmaps • Translate performance into recommendations on what to iterate, scale, or stop • Establish criteria for scaling innovations and lead their transition into Bobbie’s core studio • Create repeatable processes for identifying, building, launching, and learning from innovations • Build external partnerships with suppliers, manufacturers, experts, and research partners

🎯 Requisitos

• 8-10 years of experience in product marketing, innovation, or brand management within CPG, ideally in food or nutrition; experience in infant, toddler or maternal health is a plus. • 3+ years leading or managing cross-functional teams and direct reports • Proven track record of bringing new products from concept through commercialization via a Stage Gate or similar innovation process • Experience building and executing product roadmaps that balance innovation with portfolio optimization/renovation • Experience with product positioning frameworks, competitive analysis, and category management tools (e.g., IRI/Circana, Nielsen, SPINS) • Ability to build and present compelling ROI analyses and financial models to leadership • Working knowledge of regulatory considerations in food/infant nutrition (FDA labeling, claims compliance) is a strong plus • Comfortable with data visualization and presentation tools for executive-level storytelling • Familiarity with co-manufacturing relationships and how product innovation intersects with operations and supply chain constraints

🏖️ Benefícios

• Competitive stock options • 401k with employer match • Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction • US-based remote work model • Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day) • 16 paid company holidays, plus an end of year holiday shut down • 16 weeks of paid parental leave with the option to take an additional 8 months unpaid • One year subscription to Bobbie • $75 monthly internet stipend • Co-working space reimbursement

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