Senior B2B Marketing Specialist

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🕒 Abril 15

🌵 Arizona, California, +21 estados a mais – Remoto

🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🐊 Florida – Remote 🌽 Illinois – Remote 🐎 Kentucky – Remote 🦞 Maine – Remote 🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🔔 Pennsylvania – Remote 🌴 South Carolina – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ⚔️ Virginia – Remote ☕ Washington – Remote 🧀 Wisconsin – Remote

💵 $140.000 - $175.000 / ano

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

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BOLD

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2005

🎯 Recrutamento

👥 RH Tech

☁️ SaaS

Recruitment • HR Tech • SaaS

A BOLD é uma empresa de tecnologia que desenvolve ferramentas e plataformas de carreira movidas por IA para candidatos a emprego, oferecendo construtores de currículos e cartas de apresentação, sites de busca de emprego, plataformas de networking e soluções de produtividade na carreira. Seus produtos e pesquisas utilizam aprendizado de máquina, pesquisa de UX e práticas de segurança robustas para ajudar indivíduos a encontrar empregos, melhorar resultados de carreira e navegar transições de carreira globalmente.

Descrição

• Design the overarching strategy for global campaigns, overseeing the vision for email, landing pages, and complex lead nurture journeys. • Crisp Judgement of Messaging, Tone, Value Propositions to drive the right engagement with potential and current customers. • Develop sophisticated, multi-touch engagement strategies that utilize storytelling to move prospects through the funnel with precision. • Utilize multi-touch attribution models to evaluate the effectiveness of creative assets and provide definitive insights into strategic impact on revenue. • Lead high-level segmentation strategies and audience mapping to ensure hyper-personalized messaging while maintaining global brand standards and communication integrity. • Act as a key consultant to Digital Marketing, Sales, and Operations, aligning creative capabilities with aggressive business growth objectives. • Set the standard for A/B testing frameworks and dynamic content strategies to continuously evolve our messaging and conversion metrics. • Translate complex performance data into high-level reports and BI dashboards that communicate campaign impact and market trends to leadership.

🎯 Requisitos

• 5+ years of dedicated B2B marketing experience with a proven track record of launching successful, creative campaign strategy. • A proactive problem-solver who can translate complex market challenges into measurable business impact and compelling customer experiences. • Proficiency in HubSpot and Salesforce (or adjacent experience with Marketo or Pardot) to execute and track campaigns. • Advanced skills in data analysis and attribution to prove the ROI of creative initiatives. • Exceptional ability to influence stakeholders and lead cross-functional initiatives across a global organization. • Ability to thrive in fast-paced and ambiguous environments.

🏖️ Benefícios

• Competitive salary • Bi-annual bonus • 401(k) plan with match • Equity in company • Flexible spending accounts (health, dependent care) • Internet and home office reimbursement • Medical, dental, and vision (optional plans for your family) • Life & long-term disability insurance (optional) • Mental health support and resources • Wellness reimbursement (gym, health apps, etc.) • Pet Insurance (optional) • Flexible PTO • Sick time policy • Observed holidays