Senior Marketing Manager, Partner Marketing

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🕒 Abril 13

🏄 California – Remoto

🏄 California – Remote

💵 $128.000 - $166.500 / ano

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

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Coupa Software

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2006

☁️ SaaS

💸 Finanças

🛍️ Comércio Eletrônico

SaaS • Finance • eCommerce

A Coupa Software é uma fornecedora líder de soluções de gestão de gastos corporativos (Business Spend Management — BSM). Sua plataforma foca em otimizar e transformar os gastos diretos e indiretos em Procurement (Compras), Finanças, Cadeia de Suprimentos e TI. A Coupa utiliza inteligência artificial (IA) e insights de dados em larga escala para impulsionar eficiências de custos, gerenciar relacionamentos com fornecedores e mitigar riscos. Com produtos que abrangem áreas como faturamento, pagamentos, gestão de despesas e colaboração na cadeia de suprimentos, a Coupa atende a uma ampla gama de setores, incluindo automotivo, saúde, varejo e outros. Sua comunidade e seu ecossistema de parceiros abrangentes permitem que as organizações descubram economias ocultas e melhorem a conformidade (compliance), promovendo crescimento e resiliência em um cenário econômico em constante mudança.

Descrição

• Develop and execute comprehensive marketing plans tailored to AWS and Global Systems Integration Partners, aligning with overall business objectives and revenue goals. • Develop and implement effective communication strategies to engage key partners and their prospects. This includes developing campaigns, creating newsletters, email sequences, training materials, and other lead generating activities. • Act as the voice of our partners within Coupa, developing strategies to communicate partner needs, feedback, and market insights to internal stakeholders, including product, sales, and executive leadership. • Collaborate with partners to create compelling, co-branded marketing content, including campaign offerings, case studies, whitepapers, webinars, and sales enablement materials, that resonate with their target audiences. • Design and implement demand generation programs to drive qualified leads and pipeline, leveraging various channels such as email, digital advertising, and events. • Project manage partner marketing initiatives from concept to execution, ensuring timely delivery, budget adherence, and measurable results. • Serve as a liaison to the Partner Organization and Coupa's events team for key internal and external events, ensuring partner representation, engagement, and successful execution of co-marketing activities. • Monitor, analyze, and report on the performance of partner marketing campaigns, using data-driven insights to optimize strategies and demonstrate ROI. • Work closely with internal teams including alliances, sales, product marketing, content, and customer marketing to ensure seamless integration and consistent messaging across all partner-facing activities. • Gather and analyze market trends, competitor activities, and partner feedback to identify new opportunities and areas for optimization within the partner ecosystem.

🎯 Requisitos

• 5+ years of experience in B2B enterprise software, specializing in partner, channel, or alliance marketing • Proven track record of developing and executing successful marketing strategies • Strong cross-functional influence and relationship-building skills with internal teams and external partners • Excellent project and budget management abilities, handling multiple priorities and optimizing marketing spend • Data-driven mindset with experience using marketing automation and CRM tools (e.g., Marketo, Salesforce) to measure performance • Strategic, adaptable, and self-motivated communicator with strong critical thinking skills and a relevant bachelor’s degree

🏖️ Benefícios

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Remote work options