CRM & Lifecycle Marketing Lead

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🕒 Julho 27

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Books Are Fun

SiteLinkedInTodas as Vagas

51 - 200 funcionários

📚 Educação

🤲 Filantropia

Education • Charity

A Books Are Fun é uma organização que executa o programa Book Blast para fornecer livros a crianças por meio de parcerias com escolas e centros educacionais. Ela ajuda famílias a construírem bibliotecas domésticas ao entregar livros gratuitos para estudantes, realiza eventos escolares e oferece recompensas para incentivar a leitura, além de fornecer recursos para educadores e famílias. A organização relata impacto mensurável (mais de 16 milhões de livros distribuídos) e enfatiza o aumento do engajamento na leitura e o apoio a estudantes carentes.

Descrição

• Map and maintain customer journeys across DTC (and B2B audiences when needed) • Identify lifecycle opportunities and prioritize automation initiatives • Develop communication strategies that support acquisition, engagement, retention, and reactivation • Create campaign briefs/design and partner with content resources • Serve as the primary owner of Klaviyo • Build, launch and maintain email and SMS programs • Develop audience segmentation and trigger logic • Manage customer data and behavioral triggers • Ensure lifecycle programs are functioning properly and delivering business value • Support business-to-business communication efforts for Book Blast and future products • Build and maintain customer and prospect segments • Develop personalized experiences based on customer behavior, engagement, lifecycle stage, and purchase history • Develop testing roadmaps and experimentation plans • Monitor campaign and automation performance • Analyze customer behavior and engagement trends • Track lifecycle KPIs and provide recommendations

🎯 Requisitos

• 3+ years of lifecycle, CRM, retention and email marketing experience • Deep hands-on Klaviyo expertise • Experience building and optimizing automated email and SMS programs • Strong understanding of customer segmentation and personalization • Analytical mindset with experience interpreting performance data

🏖️ Benefícios

• 401(k) • Dental insurance • Vision insurance • Health insurance • Flexible Spending Account/Health Savings Account • Supplemental benefits (critical illness, accident, & hospital indemnity) • Employee assistance program • Internet stipend • Company paid life insurance + buy-up option • Company paid short-term & long-term disability insurance • 13 paid holidays throughout the year • Paid Time Off • Paid Volunteer Time Off • Work from home