Performance Marketing Manager

🕒 Junho 3

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BoomPop

SiteLinkedInTodas as Vagas

11 - 50 funcionários

🤝 B2B

🏪 Marketplace

💰 $14.000.000 Series A em 2022-11

B2B • Events • Marketplace

A BoomPop é uma empresa focada em apoiar pequenas empresas, oferecendo uma plataforma para eventos virtuais e serviços de planejamento de eventos. Eles fazem parceria com mais de 100 pequenas empresas, com 95% de seus anfitriões sendo pequenos negócios de 10 pessoas ou menos. A BoomPop enfatiza iniciativas voltadas para causas, apoiando a sustentabilidade, empresas de propriedade de mulheres e minorias. Seus serviços incluem planejamento completo de eventos, planejamento rápido, assistência a eventos com tecnologia de IA, gestão de convidados e eventos pré-construídos e selecionados. A plataforma da BoomPop ajudou pequenas empresas a garantir receitas significativas ao realizar eventos virtuais, especialmente durante a pandemia. Eles estão comprometidos com altos padrões de segurança de dados e oferecem ferramentas de estimativa de orçamento e guias de cidades para facilitar a organização de eventos.

Descrição

• Own end-to-end paid demand generation across Google Ads, Microsoft Ads, LinkedIn Ads, Meta Ads, and more. • Manage and optimize a multi-million dollar budget with clear accountability to CAC and pipeline efficiency. • Design and execute experiments across targeting, creative, landing pages, and offers. • Partner closely with Sales to align on lead quality, feedback loops, and pipeline impact. • Analyze performance using GA4, Tag Manager, HubSpot, SEMrush, and related tools. • Continuously refine audience strategy for our ICP. • Report on performance clearly and regularly, translating data into actionable insights. • Drive qualified traffic into BoomPop’s self-serve product funnel, optimizing paid campaigns for account creation and activation — not just form fills. • Identify signals that indicate when a prospect is ready for full-service engagement and align with Sales accordingly. • Own Meta paid social strategy — with a primary focus on improving lead quality and brand presence, not just volume. • Continuously audit audience targeting, creative, and funnel alignment to improve MQL-to-SQL conversion.

🎯 Requisitos

• 3–5 years of experience in performance marketing or demand generation roles on growth-focused marketing teams. • Hands-on experience managing multi-million dollar paid media budgets. • Proven track record driving MQLs, SQLs, and revenue in a B2B SaaS environment. • Deep experience with paid platforms (Google Ads, LinkedIn Ads, Microsoft Ads, Meta Ads). • Strong analytical skills with the ability to connect spend to revenue outcomes. • Experience marketing into a PLG or self-serve product model — specifically driving qualified account creation and activation through paid channels, not just top-of-funnel lead volume. • Nice to have: familiarity with the travel, events, or group experiences industry.

🏖️ Benefícios

• Competitive salary + equity, with tons of room for career growth • Company sponsored 401(k) • Generous PTO • Paid parental leave • Flexibility to work from anywhere • Amazing annual team-wide and department offsites • World-class medical, vision, and dental plans with 100% employee contributions covered + 80% dependent contributions covered • $50/month phone stipend • Occasional Travel: Connecting is in our DNA, please note that we anticipate roughly 6-8 nights of travel per year for this role.