Lifecycle Marketing Manager

Vaga não está no LinkedIn

🕒 Junho 23

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $105.000 - $115.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

🦅 Patrocina Visto H1B

Esta empresa já patrocinou vistos H1B no passado.

Candidatar-se

Encontrar Vagas Remotas Similares

Configurar Alerta de Email para Novas Vagas

📊 Verifique sua pontuação de currículo para esta vaga

Melhore suas chances de conseguir uma entrevista verificando sua pontuação de currículo antes de se candidatar.

Enviar Currículo

Branch

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 2014

💼 Consultoria

📣 Marketing

🔌 API

💰 $282.000.000 Series F em 2022-02

Consulting • Marketing • API

Na Branch, estamos transformando a maneira como marcas e usuários interagem através das plataformas digitais. Nossas soluções de marketing móvel e deep linking são confiáveis para oferecer experiências integradas que aumentam o ROI, reduzem gastos desnecessários e eliminam a atribuição isolada. Ao integrar a tecnologia Branch em canais de marketing essenciais, incluindo aplicativos, web, e-mail, mídias sociais, busca e anúncios pagos, marcas líderes estão obtendo conversões de maior valor como nunca antes.

Descrição

• Design and execute lifecycle marketing campaigns focused on acquisition, engagement, retention, and reactivation across the customer journey. • Develop and maintain audience segmentation strategies to deliver personalized messaging and experiences through marketing automation platforms. • Maintain and optimize custom branded solutions lifecycle communications, including dynamic content, value propositions, legal disclosures, and automated customer journeys. • Analyze the end-to-end customer experience to identify friction points, improve engagement, and uncover revenue opportunities in partnership with Product, Data, Professional Services, and Sales teams. • Establish and monitor KPIs to evaluate campaign effectiveness, engagement, retention, and ROI. Conduct A/B testing and experimentation to continuously improve performance. • Partner with Product teams on Product-driven initiatives, customer survey strategy and implementation while leveraging customer feedback and behavioral insights to inform lifecycle and product improvements. • Work closely with Content and Creative teams to develop compelling, on-brand lifecycle communications and campaign assets.

🎯 Requisitos

• 3–5 years of experience in lifecycle marketing, CRM, or retention marketing, preferably within a high-growth environment. • Advanced experience with Braze and strong technical knowledge of email marketing and customer journey orchestration. • Strong analytical skills with experience using tools such as Google Sheets, Looker, or similar reporting platforms. • Demonstrated success partnering with Product, Engineering, Professional Services, and other cross-functional stakeholders. • Experience in financial services or fintech preferred. • Proven track record of developing lifecycle marketing strategies that drive measurable engagement, retention, and revenue growth. • Excellent organizational, communication, and project management skills with the ability to manage multiple priorities in a fast-paced environment. • Aptitude and interest in leveraging AI tools and platforms to improve marketing execution, personalization, operational efficiency, and campaign performance.

🏖️ Benefícios

• Market-leading medical, dental, and vision insurance • Stock options • Free Premium-Tier Origin Financial Wellness subscription • Monthly home-office stipend • 401k (TransAmerica) • 12-weeks paid parental leave for birthing and non-birthing parents • Flexible time off + sick and safe time • 11 paid company holidays • Branch@Branch Same Day Pay Option