Senior Marketing Specialist

🕒 Junho 23

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CenExel

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2018

🏥 Saúde

💼 Consultoria

📦 Logística

Healthcare • Consulting • Logistics

A CenExel é uma rede de centros de pesquisa clínica sediada nos Estados Unidos, operando múltiplos Centros de Excelência em todo o país que conduzem e apoiam ensaios clínicos para o avanço de novas terapias. A empresa faz parcerias com patrocinadores de ciências da vida e farmacêuticas para gerenciar a recruta de participantes, operações dos testes e coleta de dados, enfatizando a experiência do paciente, qualidade e rigor científico. A CenExel também oferece um aplicativo móvel para conectar pacientes a ensaios e participa de colaborações de pesquisa em múltiplos sites para acelerar o desenvolvimento de medicamentos.

Descrição

• Owns paid media strategy and execution across key channels including Meta, Google Ads, YouTube, Reddit, and programmatic platforms (DSPs), with full accountability for performance and ROI. • Proactively recommends channel mix, budget allocation, and spend levels based on study demand, historical performance, and enrollment targets. • Continuously analyzes campaign performance (CPL, conversion rates, randomization yield) and optimize in real time to improve efficiency and outcomes. • Aligns marketing strategy to study-level recruitment needs, identifying trials at risk of under-enrollment and deploying targeted advertising interventions. • Partners closely with site teams and recruitment operations to develop, test, and implement tailored recruitment plans for priority studies. • Leads the end-to-end patient acquisition funnel, including ad creative, landing pages, prescreeners, and follow-up workflows to maximize conversion and enrollment. • Leverages AI tools and data-driven insights to enhance targeting, creative development, and funnel performance. • Develops scalable playbooks and best practices for patient recruitment across indications and channels. • Mentors and supports junior marketing team members, providing guidance on campaign strategy, execution, and performance analysis. • Supports broader marketing initiatives including website updates, collateral development, and community outreach as needed. • Supports and ensures strictest adherence to best practices, FDA Code of Federal Regulations, ICH (International Conference on Harmonization), GCP (Good Clinical Practices), CenExel standard operating procedures, site working Practices, protocol, and company guidelines and policies. • Assumes other duties and responsibilities as assigned.

🎯 Requisitos

• Bachelor’s degree in Marketing or related field (or equivalent experience). • 4–6+ years of experience managing paid media campaigns, with demonstrated success optimizing paid media campaigns against ROI and performance goals. • Deep expertise in digital advertising platforms: Meta, Google Ads, YouTube, Reddit; experience with DSP/programmatic buying strongly preferred. • Strong understanding of the patient recruitment lifecycle, including prescreeners, landing page optimization, and conversion funnel management. • Proven ability to translate data into actionable strategy, including budget allocation and performance optimization. • Experience working in clinical research, healthcare marketing, or patient recruitment strongly preferred. • Ability to operate both strategically and hands-on in campaign execution. • Strong collaboration skills with cross-functional teams (sites, operations, recruitment). • Excellent written and verbal communication skills.

🏖️ Benefícios

• Health Insurance • Dental • Vision • LTD • STD • Life Ins • 401k