Lifecycle Marketing Manager

🕒 Julho 11

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Brightside Health

SiteLinkedInTodas as Vagas

51 - 200 funcionários

🛡️ Seguros

💼 Consultoria

🏥 Saúde

Insurance • Consulting • Healthcare

A Brightside Health é um provedor de serviços de saúde mental online que oferece cuidados personalizados para indivíduos com ansiedade, depressão, PTSD, transtorno bipolar, entre outros. Eles fornecem tanto terapia quanto serviços psiquiátricos, incluindo o gerenciamento de medicação, através de uma plataforma virtual. A Brightside adota uma abordagem personalizada com apoio 1:1, rápido acesso a profissionais licenciados e foco em resultados mensuráveis. Suas ofertas inovadoras incluem um programa de Cuidados de Crise específico para indivíduos com alto risco de suicídio. O serviço é projetado para ser acessível e está coberto por seguros, proporcionando opções convenientes de cuidados com a saúde mental para pacientes a partir dos 13 anos.

Descrição

• Become the expert on and advocate for our members, acting as the owner of the customer journey • Develop lead nurture and newsletter campaigns to increase purchase rate • Develop and optimize onboarding workflows that educate and inspire members towards their treatment success. • Partner with cross-functional teams to understand barriers to member engagement and drive initiatives to improve check-ins, appointment booking, and attendance, where clinically appropriate. • Understand the drivers of member churn and develop programs to increase member retention. • Develop KPIs to gauge how effectively we are managing the member lifecycle. • Analyze programs to understand the impact they have on our success metrics, and balance our initiative portfolio to optimize KPIs.

🎯 Requisitos

• 3+ years of experience managing b2c lifecycle marketing for a fast-paced marketing team • Strong quantitative and analytical skills; ability to use data to optimize day-to-day performance • Track record of strong collaboration and ability to influence across disparate teams and functions • Working knowledge of modern marketing automation tools to stand up lifecycle marketing programs • Experience working with health tech companies a plus • BA/BS degree or equivalent knowledge or experience.

🏖️ Benefícios

• A competitive salary • Stock options so you have equity • Fully paid for comprehensive health care (medical, dental, vision) • Pet Insurance • Life Insurance & Short / Long Term Disability • 401k Plan • Unlimited PTO and sick leave • Parental Leave • Work remotely and whatever schedule works best for you • Additional memberships and perks