Director of Brand & Social

Vaga não está no LinkedIn

🕒 Abril 21

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $140.000 - $160.000 / ano

⏰ Tempo Integral

🔴 Especialista

👔 Diretor

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Bloom

SiteLinkedInTodas as Vagas

1 - 10 funcionários

Fundada em 2018

👥 RH Tech

📚 Educação

🤝 B2B

HR Tech • Education • B2B

A Bloom é uma empresa de consultoria completa de RH e DEI que se concentra em ajudar as empresas a criar melhores experiências de trabalho. Desde 2017, a Bloom tem fornecido serviços de RH fracionados, treinamento em diversidade, equidade e inclusão, e soluções de recrutamento personalizadas para atender às necessidades de seus clientes. Com a missão de construir equipes inclusivas e eficazes, a Bloom visa transformar culturas no local de trabalho e melhorar as experiências dos funcionários por meio de políticas estratégicas de RH e suporte dedicado.

Descrição

• Oversee, coordinate, and produce all marketing campaigns across influencer and social, and collaborate with external agency on PR & Affiliate needs. • Bring innovative social and community strategies into all existing campaigns and launches. • Build all social campaign decks, ensuring community connection is at the forefront of all launches. • Write extensive briefs including copy for key campaigns, emails, IG stories, captions, website messaging etc. • Identify product priorities to manage and organize campaign launches. • Manage launch plans and social marketing calendars in Asana. • In partnership with the Art Director, lead the creative direction for all social-centric assets. • Plan and execute photo and video content that captures the brand vision. • Partner with the Art Director to review, select, and approve campaign photos, videos, reels, ads and social assets. • Manage pack-ups, image selections for PDP/PLP pages, and homepage features. • Develop and execute marketing strategies that align with Poppy & Peonies’ brand vision and growth objectives. • Support in enhancing and maintaining the brand identity, ensuring consistent messaging and storytelling across all channels. • Support with managing strategic partnerships, collaborations, and influencer/affiliate/UGC programs to elevate brand visibility and growth. • Source and manage influencer programs and content for launches. • Develop and execute social media strategy to drive growth and engagement. • Identify and sort social content in order of performance to optimize launches. • Manage the ideation through execution of all social centric content, ensuring innovation, virality, and community engagement. • Build, mentor, and lead a high-performing marketing and social team, fostering a collaborative and innovative work environment. • Provide clear direction, feedback, and professional development opportunities to support team growth and performance. • Collaborate closely with Creative and E-commerce teams ensuring cohesion and overall brand direction is optimized. • Manage the Social + Influencer budgets, allocating resources effectively to maximize ROI and campaign impact. • Ensure efficient processes are in place for content production, campaign management, and cross-team collaboration.

🎯 Requisitos

• You are a well-rounded brand marketer from the fashion or consumer products space with proven leadership experience, leading both strategy and people. • You bring a creative-first mindset, with a focus on building brand equity, community, and storytelling (vs. pure performance). • You have a genuine passion for fashion and consumer products, paired with a strong eye for trends, aesthetics, and cultural relevance. • You are a strategic thinker and creative storyteller, skilled at developing and executing multi-channel campaigns that drive engagement and growth. • You possess a deep understanding of digital marketing, social platforms, influencer programs, and emerging marketing trends/technologies. • You are a collaborative partner who thrives in cross-functional environments, working closely with Creative, Ecommerce, and external agencies. • You have a track record of building, mentoring, and leading successful marketing and social teams, fostering collaboration, innovation, and high performance. • You are adaptable and resourceful, able to pivot priorities quickly while maintaining focus on long-term brand vision and growth.

🏖️ Benefícios

• Annual Salary ranges from $140,000-$160,000 • Performance bonus • 3 weeks of paid vacation per year • Health benefits coverage • $250 annual period & menstrual budget • $1,000 annual allowance towards Poppy & Peonies product • $400 home office setup allowance