Director, Client Marketing

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🕒 Maio 7

⛷️ Utah – Remoto

⛷️ Utah – Remote

⏰ Tempo Integral

🔴 Especialista

🎯 Marketing

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Cision

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2000

🤝 B2B

📱 Mídia

B2B • Media • Marketing

A Cision é líder global em inteligência de mídia, oferecendo uma suíte abrangente de soluções de comunicação e relações públicas. A plataforma da empresa, CisionOne, fornece serviços de monitoramento de mídia, análises e gerenciamento de relacionamento para ajudar os clientes a entender, influenciar e amplificar suas histórias. A Cision auxilia seus clientes na identificação e conexão com jornalistas e influenciadores, distribuindo comunicações significativas de relações públicas e marketing, e medindo seu impacto. Com uma gama de marcas como Brandwatch e PR Newswire, a Cision apoia relações públicas e comunicações corporativas, gerenciamento de reputação de marca, insights de mídias sociais e relações com investidores.

Descrição

• Partners with Product Marketing, Performance Marketing, and Product teams to translate client performance data into clear cross-sell narratives that differentiate solutions and align to solve real client problems • Synthesizes outcomes, benchmarks, and proof points from existing clients to surface expansion opportunities and position incremental value credibly with customer facing teams • Shapes cross-sell strategy by identifying where client results signal unmet needs and mapping those insights to differentiated solution bundles and expansion plays • Equips Client Success and Sales with data-backed messaging, use cases, and talking points that enable confident share-of-wallet expansion grounded in demonstrated ROI • Acts as the connective tissue across data, product positioning, and go-to-market execution to ensure cross-sell motions are targeted, relevant, and defensible • Partners across Marketing, Sales, and Client Success to identify new opportunities to incorporate and expand coordinated ABM and cross-sell motions, aligning content, proof points, and performance data to drive pipeline expansion • Leads and scales the internal referral program, aligning incentives for CSMs and creating a repeatable engine for qualified expansion and net-new opportunities • Establishes clear feedback loops between client performance insights and GTM strategy—continuously refining cross-sell priorities based on what resonates with customers • Translate complex clinical, financial, and analytical insights into clear, compelling narratives • Partner with Product, Client Success, Growth, and Marketing teams to ensure accuracy and alignment

🎯 Requisitos

• Bachelor’s degree required; advanced degree preferred • 7+ years of experience marketing or selling revenue cycle or healthcare technology • Proven experience driving cross-sell, expansion, or share-of-wallet growth through data-informed strategy • Strong ability to synthesize client performance data, outcomes, and insights into clear, differentiated value stories for client-facing teams • Demonstrated success partnering cross-functionally with Marketing, Sales, and Client Success to influence GTM strategy • Experience building messaging that equips Sales and Client Success to have confident, ROI-based expansion conversations • Strategic mindset with the ability to move from insight to action—comfortable shaping “what we should do” as well as “how it shows up.” • Strong executive communication skills; able to distill complex information into concise, credible narratives for internal and external audiences • Strong executive presence and stakeholder influence • Experience supporting B2B go-to-market motions • Excellent written and verbal communication skills • Ability to manage multiple priorities in a fast-paced environment

🏖️ Benefícios

• Competitive total rewards (base salary + bonus, if applicable) • Customizable benefits package (3 medical plans with Health Saving Account company match) • Generous paid time off for non-exempt team members, starting with 3 weeks + 13 paid holidays, including 2 personal floating holidays • Flexible time off for exempt team members + 13 paid holidays • Paid parental leave (including maternity + paternity leave) • Education assistance opportunities and free LinkedIn Learning access • Free mental health and family planning programs, including adoption assistance and fertility support • 401(K) program with company match • Pet insurance • Employee resource groups