Paid Media Coordinator

🕒 Novembro 1

🏄 California, New Mexico – Remoto

🏄 California – Remote 🌶️ New Mexico – Remote

💵 $28 - $32 / hora

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

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California Institute of Applied Technology

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 2008

📚 Educação

🤖 Inteligência Artificial

Education • Artificial Intelligence

O California Institute of Applied Technology é uma instituição educacional voltada para carreiras, principalmente online, que oferece programas práticos e cumulativos, incluindo certificados, bootcamps de uma semana, graus de Associado em Ciências Aplicadas e Bacharelados Aplicados. O CIAT enfatiza as áreas de tecnologia, negócios e saúde, com forte foco em campos relacionados à TI — desenvolvimento de software, nuvem, redes, cibersegurança, análise de dados e IA/ML. Integra certificações da indústria (CompTIA, Cisco, AWS, Microsoft, ISC2, PMI e outras), retakes ilimitados de exames e preparação para testes, além de serviços de carreira dedicados para preparar os estudantes para o mercado de trabalho. Os programas são projetados para serem flexíveis, alinhados à carreira e desenvolvem habilidades reais e preparadas para o trabalho.

Descrição

• Monitor campaign performance daily and make data-driven adjustments • Measure lead volume, CPL, lead-to-start conversion rates, and CPS • Provide actionable insights into campaign performance • Collaborate with media buyers and lead generation partners on optimization opportunities • Execute optimization strategies to improve campaign performance • Collaborate with creative teams to develop static and video assets • Share ad performance results and oversee ongoing optimization testing • Deploy and analyze A/B tests for creative design, messaging, landing-page conversions, ad placements, click-through rates, and campaign ROI • Launch campaigns within designated budgets and enrollment goals • Prepare and present daily, weekly, and monthly performance reports • Collaborate with CIAT departments to align messaging, ads, placements, enrollment goals, financial targets, and audience segmentation • Assist with paid-media budget tracking and channel or lead-partner allocation • Conduct competitive research supporting new programs, program changes, and policy changes • Stay current on higher-education student-retention trends and best practices • Follow federal, state, accreditation, and institutional compliance requirements • Follow communication guidelines and support customer satisfaction and professionalism • Embody CIAT's mission, vision, purpose, and values • Work Monday through Friday with occasional weekend and evening hours; no supervisory responsibilities

🎯 Requisitos

• Bachelor's degree in marketing, business, communications, or a related field preferred • Minimum three years of experience in digital marketing or advertising • Familiarity with Google Ads and Meta advertising platforms required • Experience with LinkedIn and YouTube ads preferred • Strong analytical skills and ability to provide actionable recommendations • Attention to detail and ability to multitask • Proficiency in student information systems preferred • Strong organizational and prioritization skills • Strong verbal and written communication skills • Self-motivated with a strong work ethic • Ability to anticipate needs and exercise independent judgment • Analytical, problem-resolution, and general business acumen skills • Proficiency in Microsoft Office, including Outlook, Word, Excel, PowerPoint, and MS Project • Flexibility in a rapidly changing environment • Ability to collaborate with colleagues, academic departments, and administration • Availability for responsibilities outside normal business hours and occasional longer hours • Ability to handle sensitive information confidentially • High ethical standards and professionalism • Ability to embody CIAT's mission, vision, purpose, and values • Ability to sit for extended periods and use computers, phones, and virtual communication tools • Ability to perform simple mathematical calculations • Ability to maintain data security, confidentiality, and secure connections • Ability to maintain a safe and ergonomic home office

🏖️ Benefícios

• Remote work from an approved home office location • Necessary work-related equipment • Reasonable accommodation for disabilities • Workers' compensation and liability coverage for home-office injuries as per company policy and applicable laws • Equal employment opportunity and nondiscrimination protections • Professional development and lifelong learning culture

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