AVP, Head of Consumer Insights & Intelligence

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🕒 4 dias atrás

🏈 Alabama, Alaska, +31 estados a mais – Remoto

🏈 Alabama – Remote 🐻 Alaska – Remote 🌵 Arizona – Remote 🐊 Florida – Remote 🥔 Idaho – Remote 🌽 Illinois – Remote 🌾 Iowa – Remote 🌪️ Kansas – Remote 🐎 Kentucky – Remote ⚜️ Louisiana – Remote 🦞 Maine – Remote 🦬 Montana – Remote 🌾 Nebraska – Remote 🎰 Nevada – Remote 🗻 New Hampshire – Remote 🌶️ New Mexico – Remote 🌲 North Carolina – Remote 🌾 North Dakota – Remote 🏈 Ohio – Remote 🌪️ Oklahoma – Remote 🚗 Michigan – Remote 🎸 Mississippi – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote 🌴 South Carolina – Remote 🗿 South Dakota – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ⚔️ Virginia – Remote ⛰️ West Virginia – Remote 🧀 Wisconsin – Remote 🦬 Wyoming – Remote

💵 $99 - $159 / hora

⏰ Tempo Integral

🔴 Especialista

👻 Score fantasma 0%

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Advocate Aurora Health

SiteLinkedInTodas as Vagas

10.000+ funcionários

🏥 Saúde

⚕️ Seguro de Saúde

💰 $10.200.000 Grant em 2019-08

Healthcare • Healthcare Insurance

A Advocate Aurora Health é uma organização de saúde líder que atua em várias regiões, incluindo Central Chicagoland, Central Wisconsin, Greater Milwaukee, entre outras. Com uma ampla gama de áreas de carreira como clínicos de prática avançada, saúde comportamental, enfermagem e mais, a Advocate Aurora Health está comprometida em ajudar as pessoas a viver bem. A organização oferece inúmeros benefícios e oportunidades de avanço na carreira, promovendo um ambiente onde os indivíduos podem prosperar e inovar no setor de saúde. A Advocate Aurora Health prioriza a segurança de seus candidatos e mantém um robusto processo de recrutamento para proteger informações sensíveis.

Descrição

• Define and execute Advocate Health's enterprise Consumer Insights & Intelligence strategy, operating model, and capability roadmap • Transform the function into a proactive strategic partner that anticipates emerging consumer needs, opportunities, and risks • Embed consumer insights into strategic planning, marketing briefs, product development, experience design, and major business initiatives • Develop strategic insights on unmet needs, motivations, behaviors, barriers, attitudes, and emerging consumer trends • Establish an enterprise Voice of Consumer and Experience Intelligence capability across critical journeys • Lead brand health and consumer perception measurement, including awareness, consideration, preference, trust, differentiation, competitive positioning, and market intelligence • Build a foresight capability covering shifts in consumer expectations, culture, technology, healthcare, and competition • Create knowledge-management and insights-activation capabilities • Lead the research partner ecosystem and establish standards for qualitative and quantitative research, segmentation, concept and message testing, journey research, and related methodologies • Build, lead, and develop a high-performing insights organization • Partner with senior leaders and teams across Advocate Health to embed the consumer voice in decision-making

🎯 Requisitos

• Bachelor's degree in Marketing, Market Research, Behavioral Science, Psychology, Sociology, Economics, Business, Statistics, or a related field • 10+ years of progressive experience in consumer insights, market research, customer intelligence, or related disciplines • 5+ years of leadership experience, including experience advising senior leaders • Deep expertise in consumer insights, market research, and strategic intelligence within complex, consumer-oriented organizations • Expert knowledge of qualitative and quantitative research methodologies • Significant experience with brand health, consumer perception measurement, and competitive and market intelligence • Experience designing or leading Voice of Customer/Voice of Consumer programs, journey-based measurement, and experience intelligence • Ability to synthesize research, behavioral data, market intelligence, and other information into clear insights, implications, and recommendations • Strong understanding of consumer segmentation, innovation and concept testing, communications research, journey research, and experience measurement • Ability to identify emerging signals and apply foresight approaches • Exceptional executive communication, storytelling, consulting, and stakeholder-influence skills • Strong strategic and commercial orientation • Demonstrated success building, transforming, and developing high-performing research and insights teams • Approved residence in one of the listed remote states: AL, AK, AR, AZ, DE, FL, GA, IA, ID, IL (ONLY Midwest), IN, LA, KS, KY, ME, MI, MO, MS, MT, NC, ND, NE, NH, NM, NV, OH, OK, PA, SC, SD, TN, TX, UT, VA, WI, WV, WY • Master's degree or other advanced degree is preferred • Healthcare or complex, high-consideration consumer industry experience preferred • Familiarity with modern research, social listening, consumer intelligence, and knowledge-management platforms preferred • Understanding of how AI can enhance research, synthesis, knowledge discovery, and insight activation preferred • Relevant research, customer experience, or insights certifications preferred but not required

🏖️ Benefícios

• Comprehensive Total Rewards benefits and well-being programs • Competitive compensation • Generous retirement offerings • Paid Time Off programs • Medical, dental, vision, life, and Short- and Long-Term Disability benefits • Flexible Spending Accounts for eligible health care and dependent care expenses • Adoption assistance • Paid parental leave • Defined contribution retirement plans with employer match • Other financial wellness programs • Educational Assistance Program • Opportunity for annual increases based on performance • Incentive pay for select positions • Premium pay such as shift and on-call pay, based on role • Remote work arrangement