Marketing Technologist

🕒 2 dias atrás

⚜️ Louisiana, North Carolina, +3 estados a mais – Remoto

⚜️ Louisiana – Remote 🌲 North Carolina – Remote 🦀 Maryland – Remote 🔔 Pennsylvania – Remote ☕ Washington – Remote

💵 $86.400 - $138.600 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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Highmark Health

SiteLinkedInTodas as Vagas

10.000+ funcionários

Fundada em 1852

⚕️ Seguro de Saúde

🤝 Sem Fins Lucrativos

🌍 Impacto Social

💰 $5.000.000 Grant em 2021-05

Healthcare Insurance • Non-profit • Social Impact

A Highmark Health é uma empresa de saúde comprometida em reinventar o sistema de saúde e melhorar seus serviços para todos. A organização oferece uma ampla gama de oportunidades de carreira em diversas áreas, como atendimento clínico, tecnologia, finanças e marketing. A Highmark Health valoriza diversidade, equidade e inclusão em sua força de trabalho, criando um ambiente de apoio para colaboradores de todas as origens. A empresa é reconhecida por seu compromisso com a inclusão de pessoas com deficiência, com a diversidade e com políticas favoráveis a militares. Como licenciada independente da Blue Cross Blue Shield Association, a Highmark Health busca criar experiências de saúde extraordinárias para seus clientes e colaboradores.

Descrição

• Lead the advancement and maturity of the marketing technology stack and AI integration, ensuring it supports current and future marketing strategies and campaign needs • Manage implementation of marketing technology roadmaps and ongoing platform support, including feature/function enrichment to meet current and future needs of marketing business users • Serve as primary point of contact and owner for day-to-day vendor relationships, in partnership with many cross-functional areas • Oversee the development and implementation of marketing operational strategies and plans • Support budgeting, forecasting, and resource allocation processes for the marketing department • Develop training and change management programs and services for marketing and experience team members

🎯 Requisitos

• 5 years of professional experience in the MarTech domain including, but not limited to CRM, CDP, MMP, Analytics, and model-driven targeting • 5 years of experience in business & operational process optimization within a marketing context • 5 years of professional experience in data architecture design (data lake/warehouse) and familiarity of ETL processes and tools • 5 years of professional experience integrating MarTech solutions(e.g., CRM, ERP, CDP, etc.) and middleware platforms (e.g., Mulesoft, Apache, etc.) • 3 years of experience analyzing business and marketing requirements and defining prioritized product roadmap and features to support them. • 1 year of proven experience in using technology and AI in a marketing context

🏖️ Benefícios

• Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development • Technology management certification • Human centered-design and design thinking certifications • Project management certification