Director, Lifecycle Marketing

🕒 Agosto 28

🌵 Arizona, California, +12 estados a mais – Remoto

🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🏛️ District of Columbia – Remote 🐊 Florida – Remote 🌽 Illinois – Remote 🗽 New York – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🤠 Texas – Remote ⚔️ Virginia – Remote ☕ Washington – Remote 🧀 Wisconsin – Remote

💵 $160.000 - $195.000 / ano

⏰ Tempo Integral

🔴 Especialista

🎯 Marketing

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Caribou

SiteLinkedInTodas as Vagas

201 - 500 funcionários

🚘 Automotivo

🛡️ Seguros

💸 Finanças

Automotive • Insurance • Finance

A Caribou é uma empresa especializada em ajudar os clientes a refinanciar seus empréstimos de automóveis para obter melhores taxas e economizar dinheiro. A empresa oferece um processo simples e totalmente online que permite aos usuários verificar ofertas de empréstimos competitivas sem impactar seu score de crédito. Ao refinanciar, os clientes economizam em média R$130 por mês em pagamentos de carro. A Caribou enfatiza a transparência nas suas transações financeiras e fornece suporte dedicado ao cliente durante todo o processo de refinanciamento. Além disso, oferece produtos opcionais para proteger o valor do veículo, como garantias estendidas. A Caribou visa simplificar a experiência de refinanciamento, tornando-a rápida e acessível para todos os usuários.

Descrição

• Own Caribou's end-to-end Lifecycle marketing strategy and communications journey across email, SMS, and call scripting • Manage communications from pre-submission through conversion, reactivation, and post-funded advocacy • Define customer segmentation and personalization based on behavior, lead source, intent, Lifecycle stage, and other signals • Partner with Performance Marketing, Brand, Product, Sales & Operations, and Analytics & Data Science to improve the customer journey and conversion • Represent Lifecycle Marketing in cross-functional planning for AI-driven customer decisioning • Apply AI to content generation, creative personalization, campaign optimization, and other Lifecycle workflows • Establish testing and measurement frameworks, including holdout-based incrementality testing • Own Lifecycle marketing platforms and vendor relationships • Establish processes and governance and ensure execution quality and deliverability at scale • Partner with Legal and Compliance on customer-facing communications review and governance • Manage and develop the Lifecycle Marketing Operations Manager • Build a high-performing Lifecycle Marketing function

🎯 Requisitos

• 10+ years of experience in Lifecycle, CRM, or retention marketing • Meaningful ownership of communications strategy, communications segmentation, and customer journeys at scale • Deep, hands-on expertise with marketing automation platforms • Technical fluency to understand how sophisticated Lifecycle programs are built and executed • Experience with Braze strongly preferred; SendGrid, Iterable, or similar platforms are also relevant • Demonstrated track record of driving measurable conversion lift through Lifecycle programs • Strong understanding of how communications influence customer behavior across the funnel • Comfortable with cohort analysis, funnel performance, incrementality testing, and connecting Lifecycle performance to revenue and business outcomes • Experience using AI to improve marketing execution, including content development, personalization, and campaign optimization • Experience partnering with Product, Sales, Operations, and Analytics/Data Science teams • Experience connecting marketing and human-assisted customer journeys, including digital and sales/contact-center channels and handoffs • Ability to set a long-term vision while working with segmentation logic, campaign performance, and platform capabilities • Experience managing and developing high-performing team members • Experience in a regulated or compliance-sensitive industry such as financial services, lending, healthcare, or insurance is a strong plus • Availability for consistent attendance, active engagement, and full scheduled shifts • Successful completion of a pre-employment background check

🏖️ Benefícios

• Eligible for annual performance-based incentive • Equity options • 401(k) retirement plan • Generous paid time off including Flexible Time Off (FTO) for all employees • 100% paid parental leave for all parents • Highly subsidized medical, dental, and vision plans • Fully company-paid mental health, disability, and basic life insurance • Optional HSAs with Caribou HSA contributions • FSAs • Supplemental life and health insurance • Legal insurance • Pet insurance • Up to $1,000 per year for eligible professional development expenses • Employee referral program • Option to work in-office or hybrid from Caribou's Denver, CO or Chandler, AZ offices