Marketing Strategy – Planning Manager

🕒 Agosto 26

🌐 Estados Unidos, Canadá – Remoto

🇺🇸 Estados Unidos – Remoto (EUA) 🇨🇦 Canadá – Remoto

💵 $150.000 - $207.000 / ano

⏰ Tempo Integral

🟠 Sênior

🔴 Especialista

🎯 Marketing

👻 Score fantasma 31%

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Ashby

SiteLinkedInTodas as Vagas

51 - 200 funcionários

💼 Consultoria

🤝 B2B

👥 RH Tech

Consulting • B2B • HR Tech

A Ashby ajuda empresas em crescimento a alcançarem suas metas ambiciosas. Com a Ashby, equipes de todos os tamanhos podem executar um processo de contratação rápido e eficiente. Confiada por empresas como Opendoor, Figma, Notion, Deel e Modern Treasury.

Descrição

• Own the full technical and analytical marketing operations foundation for campaign execution, performance measurement, and efficiency improvement • Implement and maintain campaign tracking systems, including UTM parameters and lead-source attribution in HubSpot • Lead the design and execution of complex marketing automation workflows • Build and maintain dashboards covering SEO performance, website analytics, lead generation metrics, and campaign effectiveness • Deliver regular marketing metrics reports and data-driven campaign optimization insights • Align Marketing, Revenue Operations, and Business Systems teams around marketing operations priorities and company objectives • Lead technical implementation of marketing initiatives • Develop and maintain marketing operations process and best-practice documentation • Train team members on marketing technology tools and best practices • Develop and implement data governance frameworks • Create and manage data segmentation strategies • Ensure compliance with GDPR, CCPA, and other data privacy regulations • Audit marketing systems and processes for data integrity and security • Oversee lead management processes and automation rules as the marketing technology subject-matter expert • Collaborate with the Systems and Tooling team on technology-stack improvements • Evaluate and recommend new marketing technologies • Partner closely with the VP of Marketing and marketing leadership team within Revenue Operations

🎯 Requisitos

• 7+ years of experience in marketing strategy and operations, marketing strategic planning, or a similar role • SQL knowledge and experience with data manipulation • Strong business acumen and understanding of marketing metrics and reporting • Advanced expertise in marketing automation tools • Strong analytical skills with experience in data analysis and visualization • Strong understanding of marketing automation, lead management, and campaign attribution • Experience with web analytics tools such as Google Analytics and Adobe Analytics • Knowledge of data privacy regulations and compliance requirements • Experience with business intelligence tools such as Heap Analytics and Looker (nice to have) • Project management experience (nice to have) • Experience with API integrations and webhook management (nice to have) • Ability to work from the US or Canada, as indicated by the eligible remote locations

🏖️ Benefícios

• 10-year exercise window for stock options • Unlimited PTO with four weeks recommended per year • Twelve weeks of fully paid family leave in the US • Generous equipment, software, and office furniture budget • $100/month education budget • More expensive education items such as conferences covered with manager approval • Top-notch health insurance for employees and dependents in the US, with all premiums covered by Ashby • Equity/stock options