Senior Regional Marketing Manager

🕒 Agosto 26

🔔 Pennsylvania – Remoto

🔔 Pennsylvania – Remote

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

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Unisys

SiteLinkedInTodas as Vagas

10.000+ funcionários

Fundada em 1980

💼 Consultoria

📦 Logística

🤖 Inteligência Artificial

💰 Post-IPO Debt em 2020-10

Consulting • Logistics • Artificial Intelligence

A Unisys é uma empresa global de soluções de tecnologia que se especializa em oferecer soluções de Digital Workplace, serviços de Cloud e Aplicações, computação empresarial, otimização logística e consultoria. Ao alavancar inteligência artificial (IA), a Unisys acelera a produtividade e impulsiona a inovação, entregando soluções de ponta que elevam a eficiência de empresas e serviços públicos. A companhia colabora com organizações líderes no mundo todo para criar modelos de IA e experiências digitais sob medida que protegem e aprimoram processos de negócio, realizando, em última instância, todo o potencial da IA. A Unisys também desempenha um papel fundamental na otimização logística, utilizando computação quântica e data analytics para melhorar a utilização de capacidade e o planejamento de rotas. Com ênfase em cibersegurança e compliance, a Unisys assegura um ambiente de negócios seguro para seus clientes.

Descrição

• Own and lead regional marketing strategy and execution for the US • Drive leads and qualified pipeline through integrated demand generation and event programs • Lead regional demand generation and event programs to capture, develop, and convert leads • Report program contribution to pipeline and revenue • Own the end-to-end lifecycle of leads generated through regional programs and events • Develop nurture strategy, sales engagement, and conversion optimization in partnership with Sales • Partner with Global Marketing to localize and execute global event and program motions in the US • Provide regional oversight and input on brand development and positioning initiatives • Plan, budget, track, and report on US programs and events • Use data to recommend optimizations and demonstrate ROI • Bring US perspectives into global thought leadership, messaging, and communication programs • Support deal-based and account-based marketing activities, including executive experiences and ABM events • Collaborate with Sales, Sales Enablement, Business Units, Alliance Partners, and internal stakeholders • Align on goals, target accounts, and event/program execution • Manage and mentor team members and external event and agency partners • Deliver high-quality programs on time and within budget

🎯 Requisitos

• Undergraduate degree in marketing, business, or a related field • Minimum of 10 years of strategic and tactical marketing or sales experience • Proven experience in field marketing, event execution, and/or demand generation in a B2B environment • Technology or services experience preferred • Demonstrated track record of building and executing programs and events that drive qualified pipeline and revenue • Experience managing and developing people and/or leading cross-functional teams • Excellent communication, collaboration, and presentation skills • Ability to engage confidently with senior stakeholders and Sales leadership • Strong influencing and negotiation skills • Ability to drive alignment and decision-making across functions and geographies • Highly organized with a proactive, “can do” attitude • Ability to manage multiple programs and events in a fast-paced environment • Strategic thinking and ability to translate business objectives into event strategies and integrated marketing plans • Hands-on approach to execution • Experience with marketing and sales automation platforms such as Pardot and Salesforce.com • Comfort working with data to inform decisions • Knowledge of social media, digital marketing, and integrated program best practices • Experience working with external agencies and partners • Exceptional command of the English language • Ability to adapt tone and style for different audiences and formats • Ability to create persuasive content using established communication and storytelling frameworks • Creative mindset for developing content and experiences around technology, innovation, and business outcomes • Strong organizational and time management skills • Eligibility for any required U.S. Government authorizations for access to export-controlled commodities and technology

🏖️ Benefícios

• Unlimited paid time off • 401(k) match • Comprehensive healthcare • HSA matching • Ongoing learning opportunities • Video interviews as part of the hiring process