Regional Field Marketing Manager

Vaga não está no LinkedIn

🕒 Agosto 26

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $74.700 - $102.750 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

👻 Score fantasma 20%

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The Renaissance Network, Inc.

SiteLinkedInTodas as Vagas

11 - 50 funcionários

Fundada em 1996

💼 Consultoria

📣 Marketing

📚 Educação

Consulting • Marketing • Education

A The Renaissance Network, Inc. é uma empresa especializada em ajudar organizações de educação e tecnologia a encontrar executivos de ponta e construir equipes orientadas por objetivos. Com mais de 25 anos de experiência, eles oferecem serviços de busca e consultoria direcionados para descobrir talentos permanentes e temporários, visando impactar positivamente na educação e nas comunidades. Sua abordagem estratégica para aquisição de talentos está enraizada na compreensão das necessidades dos clientes e na utilização de decisões baseadas em dados para garantir colocações bem-sucedidas.

Descrição

• Support Sales teams in developing and executing account-based or state-wide marketing plans that drive results • Develop strong relationships with sales leaders to analyze CRM data including pipeline and growth-area opportunities • Develop and lead field demand generation programs and campaigns • Leverage account-level, state or national sponsorships to build new business opportunities, drive and nurture leads, and accelerate existing opportunities • Support implementation, retention and renewal efforts with sales and customer success partners • Build a regional marketing strategy aligned with sales goals and plans • Interpret state/local market education dynamics to address state requirements • Manage a marketing calendar covering demand generation campaigns, education-agency sponsorships, webinars, events/tradeshows, and market trends • Partner with the event team to execute tradeshows, conferences and custom events • Communicate state and local marketing programs and results, including ROI and KPIs, to sales and marketing stakeholders • Partner with sales enablement and participate in sales and product training • Travel periodically throughout the year with sales teams to attend events and customer meetings

🎯 Requisitos

• Bachelor's degree (B.A.) or master’s degree from four-year college or university • Experience marketing to PreK-12 education market and/or education technology background preferred • 5 years related marketing experience and/or training, ideally in field marketing or sales enablement • Proven experience carrying out marketing efforts, including planning, prioritizing and implementing strategy • Familiar with MS Office applications • Event planning (in-person and virtual) software proficiency • Experience with CRM systems, marketing automation, content and project management software • AI proficiency and the ability to use AI tools to improve marketing planning, campaign execution, content development, reporting, and sales enablement • Ability to think strategically and independently and execute to a plan • Great communicator, verbal and written, and can be effective in person or virtually with sales, customers, and marketing partners • Highly organized and proficient at managing multiple projects at a time and works well in a rapidly evolving sales environment • Creative, innovative and thinks outside the box new ways to engage PreK-12th grade education marketing targets • Metric driven and has the ability to draw insight from complex marketing data • AI expertise recommended for a Field Marketing Manager, including using AI to summarize account and market insights, personalize campaign messaging, identify event and webinar follow-up opportunities, analyze performance data, generate first-draft content, and improve productivity across CRM, marketing automation, project management, and reporting workflows

🏖️ Benefícios

• World Class Health Benefits: Medical, Prescription, Dental, Vision, Telehealth • Health Savings and Flexible Spending Accounts • 401(k) and Roth 401(k) with company match • Paid Vacation and Sick Time Off • 12 Paid Holidays • Parental Leave (20 total weeks with 14 weeks paid) & Milk Stork program • Tuition Reimbursement • Life & Disability Insurance • Well-being and Employee Assistance Programs