Director of Paid Media

🕒 Setembro 8

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $160.000 - $175.000 / ano

⏰ Tempo Integral

🔴 Especialista

📈 Marketing de Performance

👻 Score fantasma 4%

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Carr Talent

11 - 50 funcionários

💼 Consultoria

🏗️ Construção

🏭 Manufatura

Consulting • Construction • Manufacturing

A Carr Talent é uma agência de aquisição de talentos especializada no recrutamento de indivíduos de alto calibre para indústrias como manufatura, engenharia, construção e petróleo e gás. A empresa enfatiza uma garantia única de "contratação certa" apoiada por uma garantia de ajuste perfeito de 1 ano e oferece um modelo de recrutamento com taxa fixa. A Carr Talent adota uma estratégia de "abordar e recrutar", buscando ativamente mais de 75% de suas contratações por meio de contato direto, e não por anúncios de emprego. Eles oferecem um conjunto de serviços consultivos de RH, incluindo criação de descrições de vagas e testes de candidatos. A empresa é liderada por uma equipe com vasta experiência e foco em oferecer soluções de recrutamento de alta qualidade e custo-benefício.

Descrição

• Own the strategy, execution, optimization, and scaling of a $20M+ annual paid media budget across Meta, CTV, Paid Search, Native, Display, and emerging channels • Remain highly hands-on within advertising platforms, personally monitoring campaign performance and driving optimization efforts • Lead and mentor the creative team responsible for ad copy, video production, graphic design, editing, messaging, and campaign execution • Ensure all creative initiatives are driven by measurable performance, testing frameworks, and return on investment • Build structured experimentation programs to improve creative performance, lead quality, and customer acquisition costs • Develop scalable marketing systems for campaign launches, QA, reporting, forecasting, budgeting, and operational excellence • Partner cross-functionally with executive leadership to align paid media strategy with overall business objectives • Develop executive dashboards and reporting communicating campaign performance, business impact, and future growth opportunities • Identify new acquisition channels, audience opportunities, and scaling strategies while maintaining profitability and efficiency • Foster accountability, innovation, continuous testing, and data-driven decision making across the marketing organization

🎯 Requisitos

• Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience) • 8+ years of hands-on performance marketing experience with increasing leadership responsibility • Proven success managing $20M+ annual paid media budgets with strong ROAS and customer acquisition performance • Extensive expertise managing Meta Ads and Connected TV (CTV) campaigns at scale • Strong experience with Paid Search, Native Advertising, Display, and other digital acquisition channels • Experience leading creative teams responsible for content strategy, ad production, editing, testing, optimization, and performance measurement • Proven background within lead generation businesses that invest heavily in acquiring their own customers—not agency-side marketing • Deep understanding of attribution, conversion tracking, analytics, forecasting, and performance reporting • Demonstrated ability to build scalable marketing systems, testing frameworks, and operational processes • Exceptional leadership, analytical, communication, and project management skills with a passion for continuous optimization and measurable business growth

🏖️ Benefícios

• Performance-based bonus opportunities with on-target earnings (OTE) of $200k+ • Fully remote position (U.S.-based) • Medical, dental, and vision insurance • Paid Time Off and company holidays • 401(k) with company match (if applicable) • Executive-level ownership of a $20M+ annual paid media budget • Opportunity to build and lead a best-in-class performance marketing organization • Collaborative, fast-paced, data-driven culture • Significant career growth with direct executive visibility

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