Paid Media Lead

🕒 Junho 4

🤠 Texas – Remoto

🤠 Texas – Remote

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Performance

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Cart.com

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

💼 Consultoria

📣 Marketing

🛍️ Comércio Eletrônico

Consulting • Marketing • eCommerce

A Cart. com é um provedor abrangente de soluções de comércio que apoia mais de 6. 000 marcas em todo o mundo. Oferece uma gama de serviços, incluindo atendimento omnichannel, logística e software de comércio avançado. Suas soluções são projetadas tanto para empresas B2B quanto B2C, com foco em gerenciamento de pedidos e estoque, gestão de marketplaces e engajamento do cliente. A Cart. com utiliza tecnologia proprietária com recursos como inventário preditivo com inteligência artificial e planejamento de demanda, permitindo uma gestão eficiente da cadeia de suprimentos. A empresa atende diversos setores, incluindo marcas de consumo, empresas B2B e o setor público, oferecendo soluções que simplificam o processamento de pedidos, logística e serviços de marketing.

Descrição

• Own paid media strategy and execution across channels including Google Ads, Meta, LinkedIn, and other relevant platforms. • Translate business goals into channel strategies, including budget allocation, targeting, and campaign structure. • Launch, manage, and optimize campaigns to improve key performance metrics (e.g., CAC, ROAS, CPA, pipeline contribution). • Develop and execute a structured testing roadmap across creative, audience targeting, bidding strategies, and landing pages. • Monitor performance, analyze data, and deliver actionable insights through recurring reporting and dashboards. • Manage budget pacing, forecasting, and allocation to maximize efficiency and return on investment. • Partner with Creative and Web teams to improve ad performance and conversion rates through effective messaging and landing page optimization. • Ensure tracking accuracy, pixel implementation, and UTM governance in collaboration with Marketing Operations and Analytics teams. • Stay current on platform updates, industry trends, and emerging opportunities in paid media. • Mentor junior team members or manage agency partners, ensuring high standards of execution and accountability.

🎯 Requisitos

• 5+ years of experience in paid media, performance marketing, or digital marketing roles. • Proven success managing and optimizing campaigns across major ad platforms (Google Ads, Meta, LinkedIn, etc.). • Demonstrated ability to manage budgets and deliver results against KPIs such as CAC, ROAS, CPA, or pipeline. • Experience with analytics tools (e.g., GA4) and campaign tracking methodologies (UTMs, pixels, tagging). • Strong understanding of campaign structure, audience strategy, and conversion optimization principles. • Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience). • Experience with programmatic, YouTube, or emerging paid channels (nice to have).

🏖️ Benefícios

• Be brand obsessed: Our lives are shaped by the brands we interact with daily. • Think beyond the box: "We’ve always done it that way" is not a phrase uttered often at our office. • Don’t give up: We learn from our challenges and see them for what they are; great building blocks to an amazing brand story. • Speak up: We communicate clearly and directly because we care deeply. • Work together: We’ve built a team that prides itself on diversity of thought and background. • Remember to be human: We work hard, but we leave room for the people, places and things that we love.