Director, Mass Market Acquisition, Engagement

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🕒 Abril 29

🍂 Massachusetts – Remoto

🍂 Massachusetts – Remote

💵 $145.000 - $165.000 / ano

⏰ Tempo Integral

🔴 Especialista

👔 Diretor

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Clean Air Task Force

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 1996

🤝 Sem Fins Lucrativos

⚡ Energia

Non-profit • Energy • Environment

A Clean Air Task Force é uma organização ambiental não tradicional e baseada em fatos, dedicada à descarbonização do sistema energético global para combater as mudanças climáticas. Com mais de 25 anos de história, a CATF foca na defesa de políticas, inovação tecnológica e modelagem e análise de sistemas para impulsionar estratégias eficazes de mitigação das mudanças climáticas. Seu trabalho inclui o avanço da energia nuclear, captura de carbono, combustíveis zero carbono, prevenção da poluição por metano e outras tecnologias para alcançar um planeta de alta energia e zero emissões. A CATF opera globalmente, com um forte foco em apoiar tecnologias inovadoras e soluções políticas para abordar a crise climática de maneira eficiente e acessível.

Descrição

• The Director, Mass Market Acquisition and Engagement leads CATF’s mass marketing strategy to build, steward, and fundraise from a large, engaged base of digital supporters and subscribers. • Driving measurable growth in revenue, brand awareness, and influence. • Responsible for creating and managing the end-to-end marketing funnel, including identification, targeting, acquisition, engagement, conversion, retention, and stewardship of CATF’s mass market audience. • Bring strategic leadership, cross-functional collaboration, and data-driven execution to expand reach, improve performance, and accelerate impact. • Develop and execute a comprehensive, organization-wide mass-market acquisition and engagement strategy and pipeline. • Lead multi-channel acquisition strategies (email, social, search, display, paid media, and events) that build and diversify CATF’s supporter base. • Establish key performance indicators and optimize the marketing funnel—from awareness to engagement to conversion to long-term retention. • Manage marketing firms, consultants, and direct media buys.

🎯 Requisitos

• 10+ years of progressive experience in digital marketing, acquisition, and/or revenue growth roles—preferably within mission-driven organizations. • Proven track record of managing full-funnel marketing strategies that drive measurable audience and revenue outcomes. • Experience with paid media, conversion optimization, email lifecycle marketing, text, mailers, CRM systems, audience segmentation, and analytics platforms. • Strategic thinker with strong analytical and data-driven decision-making skills. • Deep understanding of digital marketing channels and best practices for acquisition, engagement, and retention. • Excellent communication and collaboration abilities; able to translate strategy into execution with cross-functional teams. • Strong project management skills with the ability to manage multiple priorities in a fast-paced environment. • Passion for CATF’s mission and the ability to communicate climate and energy issues in ways that resonate with diverse and global audiences. • Strong judgment and experience on brand cultivation and messaging.

🏖️ Benefícios

• Health insurance • Retirement contributions • Generous paid time off • Flexible work arrangements