Director, Account Based Marketing

🕒 Agosto 18

🌽 Illinois – Remoto

🌽 Illinois – Remote

💵 $157.417 - $195.000 / ano

⏰ Tempo Integral

🔴 Especialista

🧑‍💼 Executivo de Contas

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CCC Intelligent Solutions

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 1980

CCC Intelligent Solutions Inc. é uma plataforma de nuvem líder para a economia de seguros P&C de trilhões de dólares, criando experiências inteligentes para seguradoras, reparadoras, montadoras, fornecedores de peças, credores e mais. A CCC Intelligent Experience Cloud, alimentada por uma ampla IA e uma arquitetura inovadora baseada em eventos, conecta mais de 35.000 empresas para permitir aplicações e plataformas personalizadas para resultados otimizados e experiências personalizadas que simplesmente funcionam. Através de inovações propositais e a força de nossas conexões, nossas tecnologias capacitam as pessoas e a indústria a serem confiáveis para manter a vida em movimento quando mais importa. Saiba mais sobre a CCC em www.cccis.com.

Descrição

• Define and lead CCC's account-based marketing strategy, operating model, and roadmap • Develop the ABM playbook, planning frameworks, stakeholder engagement models, campaign orchestration processes, measurement approaches, and governance • Establish scalable ABM processes and best practices • Identify capabilities and skill sets, address talent gaps, and recruit and develop the team • Serve as the subject matter expert on account-based marketing strategies, trends, and best practices • Partner with Sales leadership to identify priority accounts, growth opportunities, expansion motions, and strategic initiatives • Develop and execute 1:1 and 1:few ABM programs tailored to business priorities and customer segments • Translate account intelligence, buying group insights, intent signals, and market trends into marketing strategies • Design and orchestrate personalized engagement plans across marketing, sales, product, customer success, and executive stakeholders • Evaluate performance, optimize strategies, and evolve programs based on results and business needs • Build partnerships across Sales, Customer Success, Product, Corporate Marketing, Revenue Operations, and executive leadership • Lead planning and prioritization discussions and mobilize cross-functional teams toward shared goals • Advise business leaders by connecting customer needs, market opportunities, and growth objectives to marketing investments • Drive organizational adoption of account-based marketing principles and ways of working • Define organizational design, recruit and develop a high-performing ABM team, and establish roles, career paths, expectations, and development plans • Coach team members and foster accountability, learning, experimentation, and continuous improvement • Balance hands-on contribution with leadership responsibilities • Define ABM success metrics connected to engagement, pipeline, account growth, retention, and revenue • Develop reporting frameworks with Marketing Analytics and Revenue Operations • Communicate results, insights, recommendations, and strategic priorities to senior leaders

🎯 Requisitos

• Bachelor's degree in Marketing, Business, Communications, or a related field • 12+ years of experience in B2B marketing, demand generation, strategic marketing, account-based marketing, or related disciplines • Experience in SaaS, technology, data, analytics, or enterprise software environments preferred • Demonstrated experience building, launching, and scaling account-based marketing programs • Experience creating new marketing capabilities, functions, frameworks, or operating models from the ground up • Experience leading and developing marketing teams • Proven ability to influence executive stakeholders and drive alignment across complex organizations • Strong strategic thinking, business acumen, and problem-solving skills • Experience working closely with Sales organizations and supporting enterprise growth initiatives • Strong communication, presentation, and executive engagement skills • Familiarity with account intelligence, intent data, marketing automation, CRM, and revenue operations technologies • Experience managing marketing performance measurement and attribution frameworks • Video interview required • Candidates are not permitted to use generative AI or automated assistance during interviews unless explicitly allowed by the interview team

🏖️ Benefícios

• Equity eligible • Bonus and/or commission eligible • 401K Match • Paid time off • Annual Incentive Plan • Performance Bonus • Comprehensive health insurance • Adoption Assistance • Tuition Reimbursement • Wellness Programs • Stock Purchase Plan options • Employee Resource Groups