Paid Search Media Buyer, Bilingual English-Spanish

🕒 Setembro 10

🌐 México, Colômbia, +3 outros países – Remoto

🇲🇽 México – Remoto 🇨🇴 Colômbia – Remoto 🇳🇮 Nicarágua – Remoto 🇪🇨 Equador – Remoto 🇭🇳 Honduras – Remoto

⏰ Tempo Integral

🟢 Júnior

🟡 Pleno

📈 Marketing de Performance

🚫👨‍🎓 Sem graduação necessária

👻 Score fantasma 14%

O que significa: quão provável esta vaga está aberta sem contratação ativa.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Como pontuamos: tempo em aberto, republicações, vagas abertas vs tamanho do time, rapidez para fechar vagas, e se o salário está divulgado.Observação: é uma estimativa de dados públicos, não um julgamento da empresa. Vagas reais podem ter pontuação alta, então use como uma dica, não como um fato.

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CEO LAWYER

SiteLinkedInTodas as Vagas

- funcionários

⚖️ Jurídico

👥 B2C

Legal • B2C

CEO LAWYER é um escritório de advocacia especializado em lesões pessoais com sede nos EUA, que oferece representação jurídica em todo o país com honorários contingentes para pessoas feridas em casos de acidentes de carro, caminhão, motocicleta, transporte por aplicativo, escorregões e quedas, local de trabalho, erro médico, produto defeituoso e morte por negligência. A firma oferece avaliações de caso gratuitas 24 horas por dia, possui escritórios em vários estados e enfatiza a comunicação com o cliente, coordenação médica e maximização de acordos para indivíduos feridos. CEO LAWYER publica recursos e FAQs para clientes potenciais, adianta custos de casos e foca na advocacia centrada no cliente para garantir compensações.

Descrição

• Build, launch, manage, and optimize paid search campaigns in English and Spanish • Manage Google Ads, Microsoft Ads, Performance Max, YouTube, remarketing, and related campaign types • Conduct keyword research and write conversion-focused ad copy • Manage bids, budgets, search terms, match types, and negative keywords • Monitor campaign performance and improve volume, efficiency, lead quality, and conversion rates • Develop testing roadmaps for ad copy, landing pages, bidding strategies, audiences, and campaign structures • Conduct competitor and market research to identify testing, expansion, and growth opportunities • Improve qualified lead volume, cost per lead, cost per acquisition, lead quality, return on ad spend, and conversion rates • Analyze performance data to develop budget-allocation recommendations and scaling plans • Reduce wasted spending and improve account efficiency through ongoing optimization • Maintain accurate conversion tracking, attribution, campaign reporting, and change documentation • Connect campaign performance to qualified leads, retained cases, revenue, and other business outcomes • Prepare recurring performance reports and communicate findings, risks, and recommendations • Collaborate with Marketing Operations on attribution integrity and reporting accuracy • Troubleshoot tracking, reporting, lead-routing, and attribution issues • Support paid social initiatives, primarily through Meta Ads Manager • Collaborate with paid social media buyers on audience insights, remarketing, and cross-channel testing • Apply campaign structure, audience development, creative testing, and optimization knowledge across social platforms • Share performance insights across search and social channels • Coordinate compliance reviews and ensure campaigns follow approved marketing standards and platform policies • Collaborate with Marketing Operations, Compliance, Intake, creative resources, and external partners while following established SOPs • Support landing-page optimization with designers, developers, and marketing stakeholders • Recommend improvements to lead quality, intake conversion, and overall marketing performance

🎯 Requisitos

• Native or near-native Spanish fluency and professional English proficiency, including strong written and verbal communication skills in both languages • Minimum 2 years of hands-on experience managing and optimizing paid search campaigns • Proven record of generating measurable business results through paid advertising, supported by specific campaign examples or case studies • Strong hands-on experience with Google Ads, Performance Max, keyword strategy, campaign optimization, attribution analysis, and performance reporting • Hands-on experience managing YouTube advertising campaigns, including Demand Gen, Video View, and Reach campaigns • Hands-on experience supporting or managing paid social campaigns, particularly through Meta Ads Manager • Experience managing lead-generation campaigns with clear performance accountability • Strong understanding of keyword targeting, match types, bidding strategies, ad copy testing, search-term management, and account structure • Experience with landing-page testing and conversion-rate optimization • Strong understanding of conversion tracking, conversion goals, attribution, Google Tag Manager, and troubleshooting tracking implementations • Demonstrated ability to effectively use AI tools for research, campaign management, reporting, workflow efficiency, data analysis, troubleshooting, and decision-making while maintaining human oversight and quality control • Working proficiency with Microsoft Excel and Google Sheets, including filtering, sorting, basic formulas, and performance analysis • Strong analytical, problem-solving, organizational, and attention-to-detail skills • Ability to manage multiple campaigns, priorities, and deadlines in a collaborative, fast-paced environment • Current residence in a Latin American or South American country • Ability to maintain reliable overlap with U.S. Eastern Time business hours • Preferred: Experience in legal marketing or another high-intent lead-generation industry • Preferred: Experience with Microsoft Ads, TikTok Ads, LinkedIn Ads, HubSpot, CallTrackingMetrics, or GA4 • Preferred: Experience managing multi-location or multi-market campaigns • Preferred: Experience marketing to Hispanic and Spanish-speaking audiences in the United States • Preferred: Experience managing meaningful monthly paid media budgets and scaling successful campaigns without sacrificing lead quality

🏖️ Benefícios

• Opportunities to grow and contribute meaningfully • Dynamic and inclusive work environment • Team culture that values performance and people