B2B Demand Generation Manager

🕒 Junho 22

🏄 California – Remoto

🏄 California – Remote

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

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CI&T

SiteLinkedInTodas as Vagas

5001 - 10000 funcionários

Fundada em 1995

💼 Consultoria

🏥 Saúde

📣 Marketing

💰 $5.500.000 Venture Round em 2014-04

Consulting • Healthcare • Marketing

CI&T é especialista global em transformação tecnológica, ajudando organizações a trilhar sua jornada tecnológica. Com serviços que vão de modernização de aplicações e soluções em cloud a data analytics com IA e experiência do cliente, a CI&T capacita negócios a acelerar o crescimento e maximizar a eficiência operacional. A empresa enfatiza design de produtos digitais, consultoria estratégica e experiências imersivas, assegurando um suporte robusto para empresas de diversos setores.

Descrição

• Lead marketing planning and execution for assigned industry verticals, aligning programs to growth priorities and pipeline goals • Develop and execute vertical-specific marketing plans in partnership with sales, industry leadership, and partnership team • Translate business objectives into integrated demand generation and ABM programs that drive qualified pipeline • Partner with sales to define target accounts, buying groups, and engagement strategies • Launch and manage multi-channel campaigns across events, digital, content, PR, and partner marketing • Drive account engagement strategies for priority accounts and verticals • Ensure end-to-end campaign execution, from planning through lead flow and conversion • Track and report on pipeline impact, including MQLs, SQLs, and influenced revenue • Analyze performance and continuously optimize campaigns using data and insights • Collaborate closely with Marketing Operations on lead management, attribution, and reporting • Support high-impact industry events, executive programs, and field marketing initiatives • Manage and mentor team members and coordinate cross-functional contributors • Partner with global marketing teams, including colleagues in Brazil, to align execution and share best practices • Track budgets, manage expenses, and oversee vendor coordination

🎯 Requisitos

• 5–8 years of B2B demand generation, growth, or vertical marketing experience, ideally in technology, consulting, or digital services • Proven track record of driving pipeline generation in enterprise or complex sales environments • Experience working closely with enterprise sales teams and long buying cycles • Strong experience with account-based marketing (ABM) and integrated campaign execution • Ability to contribute to marketing planning while executing programs hands-on • Strong stakeholder management skills, with experience partnering with senior executives and cross-functional teams • Experience managing marketing team members or coordinating across distributed teams • Experience marketing AI, digital transformation, or enterprise technology services

🏖️ Benefícios

• Competitive Salary • Generous paid vacation days • Unlimited sick time • 100% paid health & dental benefits starting day one • Annual profit-sharing distribution • Retirement match • Paid parental leave • Dedicated career advisor