B2B Marketing Specialist – Higher Ed

🕒 Outubro 13

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $80.000 - $95.000 / ano

⏰ Tempo Integral

🟢 Júnior

🟡 Pleno

🎯 Marketing

🚫👨‍🎓 Sem graduação necessária

🗣️🇺🇸🇬🇧 Inglês obrigatório

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Clasp

51 - 200 funcionários

Fundada em 2018

🏥 Saúde

📚 Educação

👥 RH Tech

🔥 Investimento no último ano

💰 $25.000.000 Later Stage VC (Series B) em 2025-11

Healthcare • Education • HR Tech

A CLASP é uma organização global sem fins lucrativos que promove a eficiência energética de eletrodomésticos por meio de aconselhamento político, pesquisa, capacitação e apoio programático. A organização produz e compartilha pesquisas, ferramentas e insights sobre aparelhos eficientes (como condicionadores de ar, geladeiras, ventiladores, bombas d'água solares, iluminação LED) para reduzir emissões, expandir o acesso à energia limpa e melhorar os meios de subsistência, trabalhando com governos, indústrias e parceiros em cinco continentes. A CLASP foca em soluções práticas, normas e abordagens financeiras para impulsionar a economia de energia, a redução de emissões e o acesso equitativo a eletrodomésticos eficientes.

Descrição

• Produce polished, on-brand content for senior higher education audiences, including one-pagers, decks, ads, webinar slides, social graphics, emails, and landing page copy • Create compliant student-facing materials with the compliance team • Support thought-leadership content, including op-eds and policy pieces on college affordability and student lending • Own end-to-end event logistics for conferences and school-partner events, including vendor coordination, shipping, registration, memberships, and sponsorships • Keep event attendees informed and prepared • Build, QA, and launch HubSpot campaigns, emails, and landing pages • Manage lists, UTMs, tracking, and CRM data quality • Use AI tools daily for content, light design, and copy production • Build and maintain repeatable checklists and SOPs for events and campaigns • Partner with sales, website, compliance, and external vendors or firms • Manage day-to-day projects with the PR firm on press and content initiatives

🎯 Requisitos

• 2-4 years of marketing experience in a specialist, coordinator, or associate role, ideally on a lean or in-house team • Ability to produce polished, on-brand content in both design and copy • Highly organized, detail-oriented, and self-sufficient • Comfortable managing multiple projects across teams with minimal oversight • Daily, hands-on user of AI tools in your work • Comfortable with up to 20% travel for team time and occasional event coverage • HubSpot (or similar CRM) familiarity and event management experience are a plus, not required; training provided • Startup experience is a plus, not required • Background in higher education, student lending, or financial services is a plus • Must be authorized to work in the United States for any employer • Not eligible for immigration sponsorship, now or in the future • Remote within Eastern or Central time zones, generally Boston hours • Within 1 hour of a medium hub/large airport with multiple daily flights to Boston

🏖️ Benefícios

• Competitive cash and equity compensation • Health benefits (health, dental, & vision) • 401k • Commuter benefits • Flexible PTO policy • Opportunities to grow and perform in a fast-paced environment alongside a stellar team

Candidatar-se

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