Website Marketing Manager

Vaga não está no LinkedIn

🕒 Maio 14

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $130.000 - $140.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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CLASP

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 1999

⚡ Energia

🤝 Sem Fins Lucrativos

🔬 Ciência

Energy • Non-profit • Science

A CLASP é uma organização global sem fins lucrativos que promove a eficiência energética de eletrodomésticos por meio de aconselhamento político, pesquisa, capacitação e apoio programático. A organização produz e compartilha pesquisas, ferramentas e insights sobre aparelhos eficientes (como condicionadores de ar, geladeiras, ventiladores, bombas d'água solares, iluminação LED) para reduzir emissões, expandir o acesso à energia limpa e melhorar os meios de subsistência, trabalhando com governos, indústrias e parceiros em cinco continentes. A CLASP foca em soluções práticas, normas e abordagens financeiras para impulsionar a economia de energia, a redução de emissões e o acesso equitativo a eletrodomésticos eficientes.

Descrição

• Drive the site strategy to deliver large-scale inbound growth and exceptional experiences for organic inbound traffic, agentic LLM interactions and channel partnerships • Own a strong POV on how the site should be structured to best serve our multiple audiences • Own the site roadmap and prioritize ruthlessly given resource constraints • Make and defend recommendations on CMS tooling (we're on Sanity today but open to change) • Own SEO and GEO end-to-end: technical health, content strategy, agentic optimization, keyword targeting across B2B and D2C audiences • Build and optimize conversion paths for each audience — employer pipeline, university inquiries, student acquisition • Instrument the site properly: analytics, tracking, attribution; make sure we know what's working • Own the publishing workflow — from brief to live — working with internal stakeholders and external contractors (copywriters, designers, developers) as needed • Collaborate with peers to integrate dynamic content into the website from internal and external sources of truth • Ensure the site reflects Clasp's brand with consistency and quality across every page • Keep content current across a fast-moving policy and product landscape • Manage external contractors and agency relationships as needed • Be the internal point of contact for anything touching the website — eng, marketing, sales, leadership • In collaboration with engineering and information security maintain the reliability and secure operations of the website

🎯 Requisitos

• 4–7 years of experience in digital marketing, web strategy, or growth — with at least some of that owning a website or web channel directly • Demonstrated ability to think architecturally about multi-audience web experiences, not just execute on tasks • Strong working knowledge of SEO and GEO (both technical and content-side) • Experience and excellence with modern CMS platforms — Sanity, Webflow, Contentful, or comparable • Analytically grounded: you use data to make decisions and can build the reporting infrastructure if it doesn't exist • Strong writer and communicator — you'll be writing briefs, making recommendations to leadership, and occasionally writing copy yourself • Proven experience leveraging AI tools to automate manual tasks and research & implement best practices in modern web marketing.

🏖️ Benefícios

• Competitive cash and equity compensation • Health benefits (health, dental, & vision) • Student loan repayment benefits • 401k matching • Commuter benefits • Flexible PTO policy • Opportunities to grow and perform in a fast-paced environment alongside a stellar team.