Martech Analyst

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CloudWalk, Inc.

SiteLinkedInTodas as Vagas

201 - 500 funcionários

💳 Fintech

🤖 Inteligência Artificial

💰 $150.000.000 Series C em 2021-11

Fintech • Blockchain • Artificial Intelligence

CloudWalk, Inc. tem como foco revolucionar a indústria de pagamentos, democratizando os serviços financeiros e empoderando empreendedores por meio de soluções inovadoras. Sua missão é criar uma rede de pagamentos justa e tecnologicamente avançada na Terra e além. Utilizando IA e blockchain, a CloudWalk oferece produtos como o InfinitePay, uma plataforma financeira que atende empresas no Brasil, e o JIM, um sistema de pagamentos instantâneos nos EUA. A Stratus, sua blockchain de alta performance, dá suporte a redes globais de pagamentos. A CloudWalk enfatiza o engajamento do cliente e modelos econômicos disruptivos para transformar a maneira como os comerciantes vendem e lucram.

Descrição

• Design and own the event tracking architecture across web, app, and backend, defining event structures, properties, and naming conventions, and ensuring proper implementation with Product and Engineering. • Manage the end-to-end data flow across tools like RudderStack, Amplitude, and Iterable, ensuring events are correctly collected, transformed, validated, and consistently available across all destinations. • Establish and enforce data governance, including taxonomy, validation, monitoring, and alerting, to prevent data drift and guarantee reliable, decision-ready data. • Partner with Marketing and CRM teams to enable segmentation, lifecycle campaigns, personalization, and experimentation, while defining and maintaining core metrics such as activation, retention, and LTV. • Evaluate and implement Martech tools and integrations, and build automated workflows and intelligent agents to validate data, generate analyses, and surface insights, continuously improving data quality, scalability, and cost efficiency.

🎯 Requisitos

• Strong SQL skills and analytical depth, with the ability to navigate large datasets and translate business questions into structured analysis. • Clear, structured thinking — able to break down problems into hypotheses, design analyses, and turn results into actionable insights. • Solid understanding of data quality, tracking, and metric definitions, with a high bar for consistency and reliability across tools. • Experience with Martech ecosystems (e.g. CDPs, product analytics, engagement platforms) and event-driven data models. • Ownership mindset with strong communication skills, able to work cross-functionally with Marketing, Product, and Engineering and drive initiatives end-to-end.