Marketing Consultant

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Velera

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

💼 Consultoria

📣 Marketing

💳 Fintech

Consulting • Marketing • Fintech

A Velera é uma empresa que impulsiona o crescimento de cooperativas de crédito por meio de soluções fintech transformadoras e serviço excepcional. Com um profundo compromisso com o movimento das cooperativas de crédito, a Velera oferece soluções inovadoras que melhoram a experiência dos membros e promovem o bem-estar financeiro. A empresa colabora com instituições financeiras para abraçar mudanças e acelerar o sucesso em um cenário financeiro em rápida evolução, incorporando a filosofia de 'pessoas ajudando pessoas'.

Descrição

• Serve as the primary contact for assigned credit union clients and maintain relationships across management levels • Identify, develop, and implement data-driven marketing strategies to enhance client card portfolio performance • Create and manage detailed marketing plans, including project management and pro forma analysis • Conduct post-mortem analyses to measure campaign effectiveness against performance targets • Use data analytics tools to investigate large datasets and identify patterns, trends, and relationships • Transform raw data into actionable business information and marketing recommendations • Prepare communication materials summarizing findings and fact-based recommendations • Provide performance measurements and insights to clients and senior management • Collaborate with Client Growth Executives, Marketing Specialists, Data Analysts, and Creative resources on campaign execution • Provide subject matter expertise for company-wide strategic initiatives • Monitor Visa, MasterCard, Fiserv, regulatory changes, industry trends, competitors, products, services, and marketing tactics • Identify and recommend process improvements for efficiency, scalability, and productivity • Engage in ongoing learning and internal information-sharing • Monitor marketing risks and regulatory compliance and maintain documentation of work papers, data, plans, and results • Perform market research for campaign development and client consultation • Assist with billing and reconciliation of consulting services, client discounts, and financial tracking • Perform additional duties assigned by leadership

🎯 Requisitos

• Bachelor’s Degree in Business, Marketing, Mathematics, Accounting, Finance, Statistics, or another related field, or combination of education and experience required • MBA preferred • Eight (8) years of marketing quantitative analysis experience and/or direct credit card, debit, and digital marketing required • Client service experience • Knowledge of underwriting practices, collection practices, credit union service models, credit and debit processing, fees, interchange, pricing, and risk • Ability to use data analytics tools and analyze large datasets • Knowledge of marketing strategy, campaign development, and performance measurement • Knowledge of Visa, MasterCard, Fiserv, regulatory requirements, and industry trends • Ability to monitor marketing risks and ensure compliance with regulatory requirements and industry standards • This role is currently not eligible for sponsorship • E-Verify employment eligibility requirements apply

🏖️ Benefícios

• Competitive wages • Medical with telemedicine • Dental and Vision • Basic and Optional Life Insurance • Paid Time Off (PTO) • Maternity, Parental, Family Care • Community Volunteer Time Off • 12 Paid Holidays • Company Paid Disability Insurance • 401k (with employer match) • Health Savings Accounts (HSA) with company provided contributions • Flexible Spending Accounts (FSA) • Supplemental Insurance • Mental Health and Well-being: Employee Assistance Program (EAP) • Tuition Reimbursement • Wellness program • Remote-first, flexible environment • Flexible time off and healthy working norms • Psychological safety and wellbeing