Director of Growth

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CODEPATH LIMITED

SiteLinkedInTodas as Vagas

1 - 10 funcionários

💼 Consultoria

📦 Logística

📣 Marketing

Consulting • Logistics • Marketing

A CODEPATH LIMITED é uma empresa especializada em exportações, importações e soluções de gerenciamento de conteúdo para Sellerdeck, oferecendo uma ampla gama de plugins e serviços de processamento de dados personalizados. Como parceiros de desenvolvimento confiáveis da Sellerdeck desde 2005, proporcionam serviços como reestruturação de catálogos, atualizações de preços e ferramentas de conversão de vendas. A CODEPATH LIMITED aprimora a funcionalidade de e-commerce facilitando transferências de dados entre Sellerdeck e outras plataformas como eBay e Amazon, melhorando o SEO por meio de seu sistema de avaliações e oferecendo serviços de desenvolvimento sob medida e suporte para atender às necessidades únicas dos clientes.

Descrição

• Own CodePath’s growth strategy and enrollment targets across student acquisition, faculty and institutional outreach, and enrollment lifecycle • Set the growth channel mix: where to invest, what to cut, how to sequence, across paid search, social, email, champion outreach, and product-led growth strategies • Manage the paid media budget with an ROI-first lens; reallocate spend based on attribution data and channel performance • Own the PLG product backlog: identify and prioritize in-product growth opportunities (re-enrollment prompts, pathway progress, social sharing, referral triggers) and partner with Product to get them scoped, built and measured • Define audience segmentation and messaging strategy across students, faculty, institutional champions, and enterprise partners • Run structured growth experiments and translate results into channel and budget decisions • Own attribution infrastructure, ensure all lead sources are properly tracked and reported, informing and refining growth strategy • Manage a small team with an eye towards expanding and adopting AI-powered tools to extend impact as the function scales • Define growth metrics and KPIs, own reporting to the senior leadership team

🎯 Requisitos

• Growth marketing + PLG experience: You’ve owned acquisition channels (paid, email, outbound) and you understand how product experience drives enrollment, activation, and re-engagement. You can craft a comprehensive growth strategy that spans multiple disciplines • 4–8 years in growth with a track record of scaling user or student acquisition in a startup or high-growth environment. You’ve built systems from scratch, not just optimized them • Digital outreach at scale: You know how to run sophisticated automated campaigns to large, segmented audiences, HubSpot or equivalent, email sequencing, LinkedIn, content-driven nurture • Analytically sharp: You translate metrics into decisions. You’re comfortable with attribution problems, funnel analysis, A/B testing, and building the case for what to do next based on data • AI-forward: You actively use AI tools in your work and you’re curious about what’s possible. You see AI as a force multiplier for a small team, not a threat to it • Strategic but hands-on: You set direction and you execute. You don’t wait for a large team or perfect information to get things done • Multi-audience communicator: You can shift voice and message fluently across students, faculty, institutional partners, and executive stakeholders.

🏖️ Benefícios

• Health & Wellness: Medical, dental, and vision insurance (90% employer-covered for employees and dependents), employer-funded healthcare reimbursement, FSAs, and Employee Assistance Program • Financial Security: 401(k), employer-paid life & disability insurance, and identity theft protection • Work-Life Balance: Generous PTO, paid holidays, 10 weeks of fully paid parental leave, and an annual year-end company closure (Dec 24 – Jan 2) • Professional Growth: $1,000 annual professional development stipend and home office setup support • ​​Student Loan Forgiveness: CodePath is a qualifying employer for Public Service Loan Forgiveness (PSLF), helping employees manage student loan debt • Additional Perks: Pet wellness plans, legal services, home/auto insurance discounts, and exclusive marketplace savings